Journal of the Academy of Marketing Science

, Volume 13, Issue 3, pp 124–133 | Cite as

Just-in-time inventory control: A subset of channel management

  • L. Joseph Rosenberg
  • David P. Campbell


Marketing managers began adopting the Economic Order Quantity (EOQ) method of inventory control from the manufacturing industry almost thirty years ago. A new approach, “Just-In-Time” inventory, pioneered by Japanese firms, should be considered. This approach consists of at least two significant phases: one, technical, based on instantaneous communication flow and the computer; and secondly, behavioral, emphasizing improved cooperation between members of the channel system.


Distribution Channel Inventory Control Harvard Business Review Channel Member Physical Distribution 
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Copyright information

© Academy of Marketing Science 1985

Authors and Affiliations

  • L. Joseph Rosenberg
    • 1
  • David P. Campbell
    • 1
  1. 1.University of ArkansasUSA

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