Journal of the Academy of Marketing Science

, Volume 13, Issue 1–2, pp 171–187 | Cite as

Single and multiple person household shoppers: A focus on grocery store selection criteria and grocery shopping attitudes and behavior

  • Hazel F. Ezell
  • Giselle D. Russell


Responses of single and multiple person household food shoppers are analyzed to determine whether the two groups differ with respect to (1) those store criteria which are important in selecting a food store, (2) attitudes and behavior concerning the grocery shopping activity, and (3) various demographic and socioeconomic characteristics. Even though many similarities were found between the two groups of shoppers, some differences were observed. The implications of these similarities and differences are discussed, with emphasis given to their impact on retail food store management and strategic planning.


Consumer Research Food Retailer Grocery Shopping Current Population Report Person Household 
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Copyright information

© Academy of Marketing Science 1985

Authors and Affiliations

  • Hazel F. Ezell
    • 1
  • Giselle D. Russell
    • 1
  1. 1.The University of AlabamaBirminghamUSA

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