Skip to main content
SpringerLink
Log in

Single and multiple person household shoppers: A focus on grocery store selection criteria and grocery shopping attitudes and behavior

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

Abstract

Responses of single and multiple person household food shoppers are analyzed to determine whether the two groups differ with respect to (1) those store criteria which are important in selecting a food store, (2) attitudes and behavior concerning the grocery shopping activity, and (3) various demographic and socioeconomic characteristics. Even though many similarities were found between the two groups of shoppers, some differences were observed. The implications of these similarities and differences are discussed, with emphasis given to their impact on retail food store management and strategic planning.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • Bureau of the Census. 1979. Household and Family Characteristics. Current Population Reports.

  • Bureau of the Census. 1980. Population Profile of the United States. Current Population Reports.

  • Bureau of the Census. 1978. Social and Economic Characteristics of the Older Population. Current Population Reports.

  • Bureau of the Census. 1978. Statistical Portrait of Women in the United States. Current Population Reports.

  • Darden, W.R. and Ashton, D. 1973. “Preferences for Select Supermarket Attributes and Shopping Orientations.” Southern Marketing Association Proceedings, R.L. King, Editor, 187–191.

  • “Demographics: The Genes of Customer Format Selection.” 1981. Progressive Grocer (November) 55–57.

  • Dietrich, R. 1977. “How Shoppers Weigh 37 Factors in Pledging Store Loyalty.” Progressive Grocer (May) 35.

    Google Scholar 

  • Engel, J.F.; Blackwell, R.D.; and Kollat, D.T. 1978. Consumer Behavior. Illinois: Dryden Press, Third Edition.

    Google Scholar 

  • “Forty-ninth Annual Report on the Grocery Industry.” 1981. Progressive Grocer (April) 47+.

  • “Forty-second Annual Report on the Grocery Industry.” 1975. Progressive Grocer (April) 62+.

  • Hawes, D.K. 1977. “Time Budgets and Consumer Leisure Time Behavior.” Advances in Consumer Research, W.D. Perreault, Jr., Editor. Association for Consumer Research.

  • Miller, G.S. 1980. “More Food Advertisers Woo the Male Shopper As He Shares the Load.” The Wall Street Journal (Tuesday, August 26) 1+.

  • “New Lifestyle Changes Family Statistics.” 1980. American Demographics (May) 20+.

  • Rogers, D.S. and Green, H.L. 1978. “Changes in Consumer Food Expenditure Patterns.” Journal of Marketing 42 (April) 14–19.

    Article  Google Scholar 

  • Satow, K. 1977. “Some Comments on Changing Life Styles Among Single Young Adults.” Advances in Consumer Research, W.D. Perreault, Jr., Editor, Association for Consumer Research.

  • Sharma, S. and James, W.L. 1981. “Latent Root Regression: An Alternate Procedure for Estimating Parameters in the Presence of Multicollinearity.” Journal of Marketing Research 18 (May) 154–161.

    Article  Google Scholar 

  • Sherotra, S. and Torges, S. 1981. “Determinants of Children's Influence on Mothers' Buying Behavior.” Southwestern Marketing Association Proceedings (R.H. Ross, F.B. Kraft, and C.H. Davis, Editors) 56–60.

  • “Shopping Smart.” 1975. Progressive Grocer (April) 50–52. Statistical Abstract of the U.S. 1981. Washington, D.C., 102d Edition.

  • Stephenson, P.R. 1969. “Identifying Determinants of Retail Patronage.” Journal of Marketing 33 (July) 57–61.

    Article  Google Scholar 

  • “Survey of Buying Power.” 1981. Sales and Marketing Management (October 26) 36+.

  • Wilkinson, J.B.; Mason, J.B.; and Bonfield, E.H. 1974. “Food Shopper Patronage Motives, Price Knowledge, and Shopping Behavior: Implications for Supermarket Strategy.” Southern Marketing Association Proceedings (B.A. Greenberg, Editor) 64–68.

  • Williams, R.H., and Painter, J.J. 1975. “Store Patronage in Grocery Shopping: A Multivariate Study.” Southern Marketing Association Proceedings (N.W. Nash and D.P. Robin, Editors) 43–45.

  • Wortzel, L.H. 1977. “Young Adults: Single People and Single Person Households” Advances in Consumer Research, W.D. Perreault, Jr., Editor, Association for Consumer Research.

Download references

Author information

Authors and Affiliations

  1. The University of Alabama, Birmingham, USA

    Hazel F. Ezell & Giselle D. Russell

Authors
  1. Hazel F. Ezell
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Giselle D. Russell
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Ezell, H.F., Russell, G.D. Single and multiple person household shoppers: A focus on grocery store selection criteria and grocery shopping attitudes and behavior. JAMS 13, 171–187 (1985). https://doi.org/10.1007/BF02729713

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02729713

Keywords

Search

Navigation