Skip to main content
Log in

Validation of stochastic models: Some perspectives

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

Abstract

The focus of the paper is the process of model validation. The discussion illustrates some problems encountered in validating stochastic models, with special reference to market behavior models. A brief discussion of some important dimensions of model validation are presented. The discussion focuses on the role of simulation to generate sample universes for realistic output validation (both at micro and macro levels) of a stochastic model. Also, some light is shed upon two neglected aspects of model validation, experimentation to test the realism of a model's policy implications and a comparative evaluation with existing models. It is hoped for that the article has raised some important issues for the attention of a serious model builder.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • Aaker, David A. “The New Trier Stochastic Model of Brand Choice,” Working paper No. 50, Berkeley: Institute of Business and Economic Research, University of California, 1969.

    Google Scholar 

  • Friedman, Milton. Essays in Positive Economics. Chicago: University of Chicago Press, 1953.

    Google Scholar 

  • Herniter, Jerome and Victor Cook. “A Short Description of the NOMMAD Simulation of Customer Behavior.” Marketing Science Institute Publication (September), 1970.

  • Jones, J. Morgan. “Dual-Effects Model of Brand Choice,” Journal of Marketing Research (November), 1970, pp. 458–65.

  • Massy, William F., Donald G. Morrison and David B. Montgomery, Stochastic Models of Buying Behavior. Cambridge: The M.I.T. Press, 1970.

    Google Scholar 

  • Naylor, Thomas H. (ed.) Computer Simulation Experiments With Models of Economic Systems. New York: John Wiley & Sons, Inc., 1971.

    Google Scholar 

  • Rao, Tanniru R. “Computer Simulation of a Model of Market Behavior.” Proceedings of the Fall Conference of the American Marketing Association (August), 1971.

  • Siegel, Sidney. Nonparametric Statistics. New York: McGraw-Hill, 1956.

    Google Scholar 

  • Theil, Henry. Economic Forecasts and Policy. Amsterdam: North-Holland Publishing Company, 1961.

    Google Scholar 

  • Theil, Henry. Applied Economic Forecasting. Chicago: Rand McNally, 1964.

    Google Scholar 

  • Wertz, Kenneth and Thomas Wonnacott. “Spectral Analysis of Data Generated by Simulation Experiments with Econometric Models.” Econometrica, 37 (April), 1969, p. 333–52.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Rao, T.R. Validation of stochastic models: Some perspectives. JAMS 3, 192–199 (1975). https://doi.org/10.1007/BF02729530

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02729530

Keywords

Navigation