Advertisement

Journal of the Academy of Marketing Science

, Volume 2, Issue 4, pp 553–566 | Cite as

Societal marketing: A strategic view of the marketing mix in the 1970's

  • Adel I. El Ansary
Article

Abstract

The marketing environment has experienced dramatic changes in the late 1960's and the 1970's. This article deals with the design of the marketing mix in the 1970's to meet the demand of its changing environment. It encompasses a conprehensive review of the marketing literature pertinent to the subject.

Keywords

Marketing Social Responsibility Harvard Business Review Physical Product Consumer Education 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© The Academy of Marketing Science 1974

Authors and Affiliations

  • Adel I. El Ansary
    • 1
  1. 1.Louisiana State UniversityBaton Rouge

Personalised recommendations