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Journal of the Academy of Marketing Science

, Volume 19, Issue 3, pp 269–273 | Cite as

Book reviews

  • Nils-Erik Aaby
  • Lexis F. Higgins
  • Ronald D. Taylor
  • Pam Scholder Ellen
  • Allan C. Reddy
  • Jeff W. Totten
  • Mary R. Zimmer
Article

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References

  1. The Japan That Can Say “No”: The New U.S.-Japan Relations Card by Akio Morita and Shintario Ishihara (Tokyo: Kobunsha, Kappa-Holmes, 1989, 74 pp.)Google Scholar
  2. Integrating Innovation and Technology Management by Johnson A. Edosomwan (New York: John Wiley & Sons, 1989, 294 pp., $39.95)Google Scholar
  3. New and Improved: The Story of Mass Marketing in America by Richard S. Tedlow (New York: Basic Books, 1990, 481 pp., $24.95)Google Scholar
  4. The Psychology of Consumer Behavior by Brian Mullen and Craig Johnson (Hillsdale, NJ: Lawrence Erlbaum, 1990, $24.95)Google Scholar
  5. The Hunger for More by Lawrence Shames (New York: Times Books, 1989, 291 pp., $18.95)Google Scholar
  6. Social Marketing: Promoting the Causes of Public and Nonprofit Agencies by Seymour Fine (Boston: Allyn & Bacon, 1990, 352 pp.)Google Scholar
  7. Satisfaction Guaranteed: The Making of the American Mass Market by Susan Strasser (New York: Pantheon Books, 1989, 339 pp., $24.95)Google Scholar

Copyright information

© Academy of Marketing Science 1991

Authors and Affiliations

  • Nils-Erik Aaby
    • 1
  • Lexis F. Higgins
    • 1
  • Ronald D. Taylor
    • 2
  • Pam Scholder Ellen
    • 3
  • Allan C. Reddy
    • 4
  • Jeff W. Totten
    • 5
  • Mary R. Zimmer
    • 6
  1. 1.Florida State UniversityFloridaUSA
  2. 2.Mississippi State UniversityMississippiUSA
  3. 3.Georgia State UniversityUSA
  4. 4.Valdosta State CollegeValdostaUSA
  5. 5.University of Wisconsin OhskoshOshkoshUSA
  6. 6.University of GeorgiaAthensUSA

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