Journal of the Academy of Marketing Science

, Volume 17, Issue 1, pp 91–101 | Cite as

Consumer logistics: Conceptualization, pertinent issues and a proposed program for research

  • Kent L. Granzin
  • Kenneth D. Bahn
Special Section


This article provides a basic conceptual foundation for a new field of study that considers the decisions and activities of consumers within a logistics framework. Five subsystems in industrial logistics, as suggested by Bowersox (1978), furnish the conceptual underpinnings for this work. The article explores various issues related to a program of study of the field of consumer logistics, and it proposes problems to be investigated, as well as means for their investigation.


Household Member Consumer Research Business Logistics Home Economic Private Vehicle 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Academy of Marketing Science 1989

Authors and Affiliations

  • Kent L. Granzin
    • 1
  • Kenneth D. Bahn
    • 2
  1. 1.University of UtalUSA
  2. 2.Virginia Polytechnic Institute and State UniversityUSA

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