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The integration of a logistical decision-making framework into nonprofit marketing

  • J. Richard Jones
  • Philip D. Cooper
Article
  • 60 Downloads

Abstract

Marketing practitioners in for-profit-making settings are typically well acquainted with what logistical decisions can do for a marketing program and what marketing constraints can do to a logistics system. For the most part, however, the conceptual tansfer from a product-oriented firm to a service-producing organization has been lacking and obviously not made in non-profit marketing situations. This paper examines these areas and presents a creative expansion of the logistics decision-making area into nonprofit marketing. Hopefully, this setting will encourage others to investigate non-profit areas and, in particular, the interrelationships involved in the logistics area.

Keywords

Nonprofit Sector Logistical Decision Business Logistics American Market Association Physical Distribution 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 1981

Authors and Affiliations

  • J. Richard Jones
    • 1
  • Philip D. Cooper
    • 2
  1. 1.Memphis State UniversityMemphisUSA
  2. 2.University of TulsaTulsaUSA

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