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Journal of the Academy of Marketing Science

, Volume 14, Issue 3, pp 66–73 | Cite as

Book reviews

  • Bejamin Sackmary
  • Wayne D. Hoyer
  • John M. Browning
  • Donald F. Mulvihill
  • Robin Peterson
  • Danny N. Bellenger
  • Dean J. Dale Molander
  • Robert L. King
  • Saeed Samiee
  • Raymond L. Horton
  • Lynette S. Unger
  • James E. Hansz
Article

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References

  1. DO-IT-YOURSELF MARKETING RESEARCH, Second Edition. by George Edward Breen and A. B. Blankenship (New York: McGraw-Hill, 1982, 303 pp., $24.95)Google Scholar
  2. THE MARKETING IMAGINATION by Theodore Leavitt (New York: Free Press, 1983, 224 pp., $15.95)Google Scholar
  3. MANAGERIAL MARKETING FOR INDUSTRIAL FIRMS by Charles B. Ames and James D. Hlavacek (New York: Random House, 1984, 560 pp., $28.95)Google Scholar
  4. INDUSTRIAL MARKETING MANAGEMENT, Second Edition by Robert W. Haas (Boston: Kent Publishing Co., 1982, 558 pp.)Google Scholar
  5. MARKETING CHANNELS: A MANAGEMENT VIEW by Bert Rosenbloom (Chicago: The Dryden Press, 1983, 511 pp.)Google Scholar
  6. MARKETING RESEARCH, Second Edition by George Kress Google Scholar
  7. COMPARATIVE MARKETING SYSTEMS by Erdener Kaynak and Ronald Savitt (New York: Praeger, 1984, 309 pps., $28.95)Google Scholar
  8. MARKETING IN THE THIRD WORLD by Erdener Kaynak (New York: Praeger Publishers, 1982, 302 pp., $31.95)Google Scholar
  9. INTERNATIONAL MARKETING AND PURCHASING OF INDUSTRIAL GOODS: AN INTERACTION APPROACH by Hakan Hakansson (ed.) (New York: John Wiley & Sons, 1982, 406 pp.)Google Scholar
  10. PROMOTION: PRODUCTS, SERVICES, AND IDEAS by William M. Kincalde, Jr. (Charles E. Merrill Publishing Company, 1980, 355 pp.) Google Scholar
  11. MARKETING RESEARCH: AN APPLIED APPROACH, Second Edition by Thomas C. Kinnear and James K. Taylor (New York: McGraw-Hill, 1984, $25.95) Google Scholar
  12. MARKETING INFORMATION: A PROFESSIONAL REFERENCE GUIDE by Jac. L. Goldstucker (ed.) (Atlanta: Georgia State University Business Publications, 1982, 369 pps., $60.00)Google Scholar
  13. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS, Second Edition by Joseph P. Guiltinan and Gordon W. Paul (New York, McGraw-Hill, Inc., 1985)Google Scholar

Copyright information

© Academy of Marketing Science 1986

Authors and Affiliations

  • Bejamin Sackmary
    • 1
  • Wayne D. Hoyer
    • 2
  • John M. Browning
    • 3
  • Donald F. Mulvihill
    • 4
  • Robin Peterson
    • 5
  • Danny N. Bellenger
    • 6
  • Dean J. Dale Molander
    • 7
  • Robert L. King
  • Saeed Samiee
    • 8
  • Raymond L. Horton
    • 9
  • Lynette S. Unger
    • 10
  • James E. Hansz
    • 9
  1. 1.University of HartfordHartfordUSA
  2. 2.The University of Texas at AustinAustinUSA
  3. 3.University of North FloridaJacksonvilleUSA
  4. 4.Kent State UniversityKentUSA
  5. 5.New Mexico State UniversityUSA
  6. 6.Texas Tech UniversityUSA
  7. 7.USC-Coastal Carolina CollegeColumbiaUSA
  8. 8.Rutgers UniversityUSA
  9. 9.Lehigh UniversityBethlehenUSA
  10. 10.Miami UniversityMiamiUSA

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