Marketing political candidates: why all the fuss?
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In general, then, political ads are very similar to product ads. The same basic techniques are used in trying to achieve the same outcome: adoption of the product/candidate.
KeywordsPolitical Candidate Marketing Technique Marketing Process Television Spot Political Advertising
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Academy of Marketing Science 1974