An experimental approach to improve student attitudes toward careers in selling

  • Thomas H. Stevenson
  • Christie H. Paksoy


Students' negative attitudes toward careers in selling are well documented in the literature. This study shows how such attitudes can be improved by minor changes in course content of the introductory marketing course. Such changes are necessary if the full potential of the personal selling component is to be realized.


Career Choice Student Attitude Sales Management Food Retailing Sales Worker 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Academy of Marketing Science 1983

Authors and Affiliations

  • Thomas H. Stevenson
    • 1
  • Christie H. Paksoy
    • 1
  1. 1.The University of North Carolina at CharlotteCharlotteUSA

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