Audiovisual communication review

, Volume 2, Issue 2, pp 121–134 | Cite as

Color vs. black and white in instructional films

  • A. W. Vandermeer


The following conclusions seem to be supported by the data gathered in this study:
  1. 1.

    The use of color in instructional films which may superficially seem to “call for color” does not appear to be justified in terms of greater learning on the part of those who view the films. If color is to be used effectively in films there must be careful preproduction consideration of the probable psychological impact of specific uses of color upon the learner.

  2. 2.

    The contribution of color in film seems to be related more to the retention of learning than to the immediate acquisition of learning. Those who view color films may not learn more than those who view the same films in black and white but they are likely to forget less of what they learn than those who view the black and white films.

  3. 3.

    While “liking” for a film and learning from the film are probably positively related the influence of color in determining such liking is not great enough to warrant its use as a means of increasing liking and therewith increasing learning. The “aesthetic value” of color as a contribution to learning effectiveness appears to be less than that of the intrinsic appeal of the subject matter.

  4. 4.

    Sex differences with regard to preferences for and learning from color films are slight.



Test Item Color Group Color Film Instructional Film Film Version 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Periodicals Service Company 1954

Authors and Affiliations

  • A. W. Vandermeer

There are no affiliations available

Personalised recommendations