Audiovisual communication review

, Volume 2, Issue 2, pp 83–102 | Cite as

Direction in AV communication research

  • James D. Finn


To summarize, it has been the thesis of this paper that research in AV communication embraces research in all areas of the social sciences. Possibilities for future research were analyzed under four headings: (a) empirical investigation into classicial-type effects problems, the mass media of communication, areas such as learning which are basic to communication study, and projective and AV testing; (b) conceptualistic investigation into theoretical problems, history, and philosophy; (c) action research embracing technical developments, campaign-type studies, curriculum studies, and organizational surveys; (d) criticism including literary criticism applied to the products of the mass media, scientific criticism, and social value criticism. The directions for AV communication research seem plain enough. The problem is the tremendous distance we have to go.


Mass Medium Motion Picture Literary Criticism Steam Engine Conceptualistic Investigation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Periodicals Service Company 1954

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  • James D. Finn

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