Pharmaceutisch Weekblad

, Volume 14, Issue 1, pp 9–15 | Cite as

Therapeutic decision making of physicians

  • P. Denig
  • F. M. Haaijer-Ruskamp


In this review the therapeutic decision-making process of physicians is described. This process is divided into two steps: the generation of a limited set of possible options (the ‘evoked set’) and the selection from this evoked set of a treatment for a specific patient. Factors that are important in both steps are reviewed. Behavioural and decision-making theories in general and decision-making analysis of physicians in particular are discussed to identify possible shortcomings in their decision-making process. Based on this information a model of the drug choice process is presented. With reference to this model possible ways of influencing drug choices of physicians are discussed.


Physicians Decision making Prescriptions, drug Choice behavior 


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Copyright information

© Royal Dutch Association for Advancement of Pharmacy 1992

Authors and Affiliations

  • P. Denig
    • 1
  • F. M. Haaijer-Ruskamp
    • 1
  1. 1.Department of HealthSciences/Northern Centre for Healthcare ResearchAV GroningenThe Netherlands

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