Advertisement

Journal of Intelligent Information Systems

, Volume 4, Issue 1, pp 27–37 | Cite as

Opportunity explorer: Navigating large databases using knowledge discovery templates

  • Tej Anand
Article

Abstract

TheNielsen Opportunity Explorertmproduct can be used by sales and trade marketing personnel within consumer packaged goods manufacturers to understand how their products are performing in the market place and find opportunities to sell more product, more profitably to the retailers. Opportunity Explorer uses data collected at the point-of-sale terminals, and by auditors of A. C. Nielsen. Opportunity Explorer uses a knowledge-base of market research expertise to analyze large databases and generate interactive reports using knowledge discovery templates, converting a large space of data into concise, inter-linkedinformation frames. Each information frame addresses specific business issues, and leads the user to seek related information by means of dynamically created hyperlinks.

Keywords

knowledge discovery in databases database mining knowledge based systems hypertext 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Anand, T. and Kahn, G. (1992a). “SPOTLIGHT: A Data-Explanation System,” inProceedings of the Eighth IEEE Conference on AI for Applications, Monterey, CA, 2–8.Google Scholar
  2. Anand, T. and Kahn, G. (1992b). “Making Sense of Gigabytes: A System for Knowledge-Based Market Analysis,”Innovative Applications of Artificial Intelligence, San Jose, CA, 4, 57–69.Google Scholar
  3. Schmitz, J., Armstrong, G. and Little, J.(1990). CoverStory — Automated News Finding in Marketing. In Linda Volino (Ed.), DSS Transactions. The Institute of Management Sciences, Providence, RI.Google Scholar
  4. A. C. Nielsen (1993).Nielsen lnfact Workstation Reference Guide. Northbrook, Illinois: A.C. Nielsen.Google Scholar

Copyright information

© Kluwer Academic Publishers 1995

Authors and Affiliations

  • Tej Anand
    • 1
  1. 1.AT&T Global Information SolutionsHuman Interface Technology CenterAtlanta

Personalised recommendations