Opportunity explorer: Navigating large databases using knowledge discovery templates

Abstract

TheNielsen Opportunity Explorer ^tmproduct can be used by sales and trade marketing personnel within consumer packaged goods manufacturers to understand how their products are performing in the market place and find opportunities to sell more product, more profitably to the retailers. Opportunity Explorer uses data collected at the point-of-sale terminals, and by auditors of A. C. Nielsen. Opportunity Explorer uses a knowledge-base of market research expertise to analyze large databases and generate interactive reports using knowledge discovery templates, converting a large space of data into concise, inter-linkedinformation frames. Each information frame addresses specific business issues, and leads the user to seek related information by means of dynamically created hyperlinks.