Journal of Business Ethics

, Volume 11, Issue 3, pp 161–171 | Cite as

An empirical investigation of international marketing ethics: Problems encountered by Australian firms

  • Robert W. Armstrong


This study identifies and categorises ethical problems in terms of frequency of occurrence and importance to a sample of Australian international business managers. The study determined that the most frequently cited ethical problem is gifts/favours/entertainment and that this problem may be related to the culture where the international business is being conducted. The most important ethical problem is large-scale bribery. When the frequency of occurrence and importance means are compared in a scatter plot, cultural differences, pricing practices and questionable commissions were catagorised in the high frequency/high importance quadrant. The Australian general managers stated that managerial action will be taken to control unethical behavior among their international marketing managers. It was conjectured that managers were not as firm in their attitudes concerning the necessity to compromise one's ethics to succeed in international business.


Scatter Plot Managerial Action Cultural Difference Empirical Investigation International Business 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Kluwer Academic Publishers 1992

Authors and Affiliations

  • Robert W. Armstrong
    • 1
  1. 1.School of Economics, Commerce and LawMurdoch UniversityMurdoch

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