Journal of Cultural Cognitive Science

, Volume 2, Issue 1–2, pp 71–84 | Cite as

Immorality and bu daode, unculturedness and bu wenming

  • Vilius DranseikaEmail author
  • Renatas Berniūnas
  • Vytis Silius
Brief Research Paper


In contemporary Western moral philosophy literature that discusses the Chinese ethical tradition, it is a commonplace practice to use the Chinese term daode 道德 as a technical translation of the English term moral. The present study provides some empirical evidence showing a discrepancy between the terms moral and daode. There is a much more pronounced difference between prototypically immoral and prototypically uncultured behaviors in English (USA) than between prototypically bu daode 不道德 and prototypically bu wenming 不文明 behaviors in Mandarin Chinese (Mainland China). If the Western concept of immorality is defined in contraposition to things that are matters of etiquette or conventional norms and thus tied to a more or less tangible moral/conventional distinction, then we are dealing with a different structure in Mandarin Chinese—the prototypically bu daode and bu wenming behaviors seem to largely overlap. We also discuss whether bu lunli 不倫理 and bu hefa 不合法 can be considered adequate candidates for translation of immorality and we answer in the negative.


Normative domains Morality Daode Moral philosophy Moral psychology Cross-cultural studies 



This research was funded by a grant (no. MIP-15506) from the Research Council of Lithuania. An earlier version of this paper was presented at conferences at University of Vilnius, Tartu University, Kaunas University of Technology, and Osnabrück University, and a workshop at University of Iceland. We wish to thank the audiences at these events for suggestions on how to improve the paper. We also thank two anonymous reviewers for this journal for their valuable comments, Agnė Veisaitė for help with coding data, and Phyllis Zych-Budka and Vincent Giedraitis for language editing.

Compliance with ethical standards

Conflict of interest

On behalf of all authors, the corresponding author states that there is no conflict of interest.


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Institute of Philosophy, Faculty of PhilosophyVilnius UniversityVilniusLithuania
  2. 2.Institute of Asian and Transcultural StudiesVilnius UniversityVilniusLithuania
  3. 3.Institute of PsychologyVilnius UniversityVilniusLithuania

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