An Exploratory Study of the Influence of Attitudes toward Animal Welfare on Meat Consumption in Ghana
Meat is an important source of nutrients for human health and wellbeing. However, because meat intake is reportedly linked to diseases such as obesity, cancer, cardiovascular diseases and other health problems, more and more people are reducing meat consumption in the developed world. Yet in developing countries, maternal and childhood malnutrition continue to bedevil people due to a lack of or inadequate consumption of meat and other foods rich in protein. In this paper, we undertook an exploratory study of the influence of attitudes toward animal welfare on meat consumption among Ghanaians. After controlling for other covariates of meat consumption, we found that people who express concern about animal welfare are significantly less likely to consume meat in Ghana.
KeywordsMeat consumption Consumer behaviour, Meat quality Animal welfare Slaughter Animal transport
AF acknowledges the support of the Humane Slaughter Association (HSA) through an Animal Welfare Research Training (PhD) Scholarship and also the support of AHDB Beef and Lamb.
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