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International Journal of Fuzzy Systems

, Volume 21, Issue 3, pp 963–977 | Cite as

A Linguistic Intuitionistic Cloud Decision Support Model with Sentiment Analysis for Product Selection in E-commerce

  • Ruxia Liang
  • Jian-qiang WangEmail author
Article

Abstract

Online product reviews significantly impact the online purchase decisions of consumers. However, extant decision support models have neglected the randomness and fuzziness of online reviews and the interrelationships among product features. This study presents an integrated decision support model that can help customers discover desirable products online. This proposed model encompasses three modules: information acquisition, information transformation, and integration model. We use the information acquisition module to gather linguistic intuitionistic fuzzy information in each review through sentiment analysis. We also apply the information transformation module to convert the linguistic intuitionistic fuzzy information into linguistic intuitionistic normal clouds (LINCs). The integration module is employed to obtain the overall LINCs for each product. A ranked list of alternative products is determined. A case study on Taobao.com is then provided to illustrate the effectiveness and feasibility of the proposal, along with sensitivity and comparison analyses, to verify its stability and superiority. Finally, conclusions and future research directions are suggested.

Keywords

Decision support model Online reviews Sentiment analysis Linguistic intuitionistic fuzzy sets 

Notes

Acknowledgements

The authors would like to thank the editors and anonymous reviewers for their great help on this study. This work was supported by the Fundamental Research Funds for the Central Universities of Central South University (No. 502211710).

Compliance with Ethical Standards

Conflict of interest

The authors declare that there is no conflict of interest regarding the publication of this paper.

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Copyright information

© Taiwan Fuzzy Systems Association 2019

Authors and Affiliations

  1. 1.School of BusinessCentral South UniversityChangshaChina

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