Eco-Friendly Holi Colors: Hospital Based ‘Income Generation Activity’ for Persons with Mental Health Challenges at a Quaternary Mental Health Care Facility in India

  • Amrita Roy
  • Thanapal SivakumarEmail author
  • Deepak Jayarajan
  • N B Maithreyi
  • Mayura Balasubramanian
  • Seshadri Kalyanasundaram
  • Jagadisha Thirthalli
Rehabilitation facility & services


Persons with mental health challenges have a felt need to earn an income but are constrained by opportunities. A hospital based income generation activity for making ‘Eco-friendly Holi colors’ was conceptualized with inter-sectoral collaboration to create opportunities for persons with mental health challenges, involve them as ‘stakeholders’ and distribute profits among them. Holi colors were chosen due to the novelty of product, ease of production and good profit margin. In this paper, we describe the need, process, experience, facilitators, challenges and key learnings in the selected income generation activity.


Income generation Psychiatric rehabilitation Hospital based intervention Mental illness Mental retardation 



(1) Ms. Lakshmamma—Contract staff who brings flowers every day. (2) Late Mr. Appa Saheb Badage—Tailoring section instructor, PRS, NIMHANS. (3) Craftizen foundation. (4) Accenture India—funding Craftizen foundation for livelihood programs for persons with disabilities. (5) Richmond Fellowship Society (I), Bangalore branch. (6) Department of Mental Health Education, NIMHANS. (7) Department of Bio-Medical Engineering, NIMHANS. (8) Project section, NIMHANS. (9) Accounts section, NIMHANS.


Craftizen foundation and individual donors who prefer to remain anonymous.

Compliance with Ethical Standards

Conflict of interest

The authors declare that there is no conflict of interest.


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© Springer Nature India Private Limited 2019

Authors and Affiliations

  1. 1.Psychiatric Rehabilitation Services, Department of PsychiatryNational Institute of Mental Health and Neuro Sciences (NIMHANS)BangaloreIndia
  2. 2.Craftizen FoundationBangaloreIndia
  3. 3.Richmond Fellowship Society (I)BangaloreIndia

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