Reputation Transfer

  • Timm TeubnerEmail author
  • Florian Hawlitschek
  • Marc T. P. Adam


Peer-to-peer platforms for selling, renting, and servicing have become a popular alternative to conventional e-commerce channels (Sundararajan 2016). With billions in venture capital and significant market evaluations, the most prominent players in this platform economy have even entered the league of long-established industry incumbents in their respective domains (Stummer et al. 2018). Platforms such as Airbnb, BlaBlaCar, eBay, and many others enable users to take the roles of consumers and/or providers in transactions with other (private) individuals. With an estimate of €27.9bn in annual consumer spending in the EU, economic activity in peer-based online markets is substantial and growing (EU 2017). Importantly, the transactions facilitated on such peer-to-peer platforms critically rely on a sufficient level of trust between the individual consumers and providers. To this end, users need to establish and maintain a reputation on these platforms, based upon which...


Reputation Trust Platforms Signaling Sharing economy Data portability 


  1. Basoglu KA, Hess TJ (2014) Online business reporting: a signaling theory perspective. J Inf Syst 28(2):67–101Google Scholar
  2. Bolton GE, Greiner B, Ockenfels A (2013) Engineering trust: reciprocity in the production of reputation information. Manag Sci 59(2):265–285Google Scholar
  3. Botsman R (2012) Welcome to the new reputation economy. Accessed 19 February 2017
  4. Chen X, Huang Q, Davison RM, Hua Z (2015) What drives trust transfer? The moderating roles of seller-specific and general institutional mechanisms. Int J Electron Commer 20(2):261–289Google Scholar
  5. Connelly BL, Certo ST, Ireland RD, Reutzel CR (2011) Signaling theory: a review and assessment. J Manag 37(1):39–67Google Scholar
  6. Dakhlia S, Davila A, Cumbie B (2016) Trust, but verify: the role of ICTs in the sharing economy. In: Ricciardi F, Harfouche A (eds) Information and communication technologies in organizations and society. Springer, pp 303–311Google Scholar
  7. Deemly (2018) Build your trusted community: a reputation and social verification tool for P2P marketplaces and sharing economy businesses. Accessed 16 May 2018
  8. Delgado-Márquez BL, Hurtado-Torres NE, Aragón-Correa JA (2012) The dynamic nature of trust transfer: measurement and the influence of reciprocity. Decis Support Syst 54(1):226–234Google Scholar
  9. Delgado-Márquez BL, Hurtado-Torres NE, Aragón-Correa JA (2013) On the measurement of interpersonal trust transfer: proposal of indexes. Soc Indic Res 113(1):433–449Google Scholar
  10. Dellarocas C (2010) Online reputation systems: how to design one that does what you need. MIT Sloan Manag Rev 51(3):33–38Google Scholar
  11. Demary V (2015) Competition in the sharing economy. IW policy paper, pp 1–27Google Scholar
  12. Dunham B (2011) The role for signaling theory and receiver psychology in marketing. In: Saad G (ed) Evolutionary psychology in the business sciences. Springer, Heidelberg, pp 225–256Google Scholar
  13. Eisenmann T, Parker G, Van Alstyne MW (2006) Strategies for two-sided markets. Harv Bus Rev 84(10):1–11Google Scholar
  14. Ert E, Fleischer A, Magen N (2016) Trust and reputation in the sharing economy: the role of personal photos in Airbnb. Tour Manag 55(1):62–73Google Scholar
  15. EU (2017) Exploratory study of consumer issues in online peer-to-peer platform markets. Accessed 16 May 2018
  16. European Parliament (2016) General data protection regulation. Council of the European Union. Accessed 16 May 2018
  17. Falcone R, Castelfranchi C (2012) Trust and transitivity: how trust-transfer works. In: Bajo Pérez J, Sánchez MA, Mathieu P, Corchado Rodríguez JM, Adam E, Ortega A, Moreno MN, Navarro E, Hirsch B, Lopes-Cardoso H, Julián V (eds) Highlights on practical applications of agents and multi-agent systems. Springer, Heidelberg, pp 179–187Google Scholar
  18. Gal-Oz N, Grinshpoun T, Gudes E, Friese I (2010) TRIC: an infrastructure for trust and reputation across virtual communities. In: Proceedings of the 5th international conference on internet and web applications and services, Barcelona. IEEE, pp 43–50Google Scholar
  19. Graef I (2016) Blurring boundaries of consumer welfare: how to create synergies between competition, consumer and data protection law in digital markets. SSRN Working Paper 2881969, Tilburg Law SchoolGoogle Scholar
  20. Grinshpoun T, Gal-Oz N, Meisels A, Gudes E (2009) CCR: a model for sharing reputation knowledge across virtual communities. In: International conference on web intelligence and intelligent agent technology, Milano. IEEE/WIC/ACM, pp 34–41Google Scholar
  21. Hawlitschek F, Teubner T, Weinhardt C (2016) Trust in the sharing economy. Swiss J Bus Res Pract 70(1):26–44Google Scholar
  22. Huang Q, Chen X, Ou CX, Davison RM, Hua Z (2017) Understanding buyers’ loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e-commerce institutional mechanisms. Inf Syst J 27(1):91–119Google Scholar
  23. Jarvenpaa SL, Tractinsky N, Vitale M (2000) Consumer trust in an Internet store. Inf Technol Manag 1(1):45–71Google Scholar
  24. Jøsang A, Ismail R, Boyd C (2007) A survey of trust and reputation systems for online service provision. Decis Support Syst 43(1):618–644Google Scholar
  25. Kim DJ (2014) A study of the multilevel and dynamic nature of trust in e-commerce from a cross-stage perspective. Int J Electron Commer 19(1):11–64Google Scholar
  26. Kim H-W, Xu Y, Koh J (2004) A comparison of online trust building factors between potential customers and repeat customers. J Assoc Inf Syst 5(10):392–420Google Scholar
  27. Koh TK, Fichman M, Kraut RE (2012) Trust across borders: buyer–supplier trust in global business-to-business e-commerce. J Assoc Inf Syst 13(11):886–922Google Scholar
  28. Kokkodis M, Ipeirotis PG (2016) Reputation transferability in online labor markets. Manag Sci 62(6):1687–1706Google Scholar
  29. Lee KC, Kang I, McKnight DH (2007) Transfer from offline trust to key online perceptions: an empirical study. IEEE Trans Eng Manag 54(4):729–741Google Scholar
  30. Lee KC, Chung N, Lee S (2011) Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores. Inf Manag 48(8):364–370Google Scholar
  31. Lin J, Lu Y, Wang B, Wei KK (2011) The role of inter-channel trust transfer in establishing mobile commerce trust. Electron Commer Res Appl 10(6):615–625Google Scholar
  32. Lis B, Neßler C (2014) Electronic word of mouth. Bus Inf Syst Eng 6(1):63–65Google Scholar
  33. Lu Y, Yang S, Chau PYK, Cao Y (2011) Dynamics between the trust transfer process and intention to use mobile payment services: a cross-environment perspective. Inf Manag 48(8):393–403Google Scholar
  34. Mavlanova T, Benbunan-Fich R, Koufaris M (2012) Signaling theory and information asymmetry in online commerce. Inf Manag 49(5):240–247Google Scholar
  35. McKnight DH, Choudhury V, Kacmar C (2002) Developing and validating trust measures for e-commerce. Inf Syst Res 13(3):334–359Google Scholar
  36. Mittendorf C (2017) The implications of trust in the sharing economy—an empirical analysis of Uber. In: Proceedings of the 50th Hawaii international conference on system sciences, Waikoloa. IEEE, pp 5837–5846Google Scholar
  37. Möhlmann M (2016) Digital trust and peer-to-peer collaborative consumption platforms: a mediation analysis. SSRN working paper 2813367, New York UniversityGoogle Scholar
  38. Palan S, Schitter C (2018) – a subject pool for online experiments. J Behav Exp Finance 17:22–27Google Scholar
  39. Puschmann T, Alt R (2016) Sharing economy. Bus Inf Syst Eng 58(1):93–99Google Scholar
  40. Resnick P, Kuwabara K, Zeckhauser R, Friedman E (2000) Reputation systems. Commun ACM 43(12):45–48Google Scholar
  41. Rousseau DM, Sitkin SB, Burt RS, Camerer CF (1998) Not so different after all: a cross-discipline view of trust. Acad Manag Rev 23(3):393–404Google Scholar
  42. Shami NS, Ehrlich K, Gay G, Hancock JT (2009) Making sense of strangers’ expertise from signals in digital artifacts. In: Proceedings of the SIGCHI conference on human factors in computing systems, Boston, ACM, pp 69–78Google Scholar
  43. Stewart KJ (2003) Trust transfer on the world wide web. Organ Sci 14(1):5–17Google Scholar
  44. Stummer C, Kundisch D, Decker R (2018) Platform launch strategies. Bus Inf Syst Eng 60(2):167–173Google Scholar
  45. Sundararajan A (2016) The sharing economy: the end of employment and the rise of crowd-based capitalism. MIT Press, CambridgeGoogle Scholar
  46. ter Huurne M, Ronteltap A, Corten R, Buskens V (2017) Antecedents of trust in the sharing economy: a systematic review. J Consum Behav 16(6):485–498Google Scholar
  47. Teubner T, Glaser F (2018) Up or out—the dynamics of star rating scores on Airbnb. In: Proceedings of the European conference on information systems, Portsmouth. AIS, pp 1–13Google Scholar
  48. Teubner T, Hawlitschek F, Dann D (2017) Price determinants on Airbnb: how reputation pays off in the sharing economy. J Self-Gov Manag Econ 5(4):53–80Google Scholar
  49. Traity (2018) The social reputation score. Accessed 16 May 2018
  50. Venkatadri G, Zhong C, Gummadi KP (2016) Strengthening weak identities through inter-domain trust transfer. In: Proceedings of the 25th international conference on world wide web, Montréal. ACM, pp 1249–1259Google Scholar
  51. Verhagen T, Meents S, Tan YH (2006) Perceived risk and trust associated with purchasing at electronic marketplaces. Eur J Inf Syst 15(6):542–555Google Scholar
  52. Zervas G, Proserpio D, Byers J (2015) A first look at online reputation on Airbnb, where every stay is above average. SSRN working paper 2554500, Boston University.

Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  • Timm Teubner
    • 1
    Email author
  • Florian Hawlitschek
    • 2
  • Marc T. P. Adam
    • 3
  1. 1.Einstein Center Digital FutureTU BerlinBerlinGermany
  2. 2.Institute for Information Systems and MarketingKarlsruhe Institute of TechnologyKarlsruheGermany
  3. 3.School of Electrical Engineering and ComputingUniversity of NewcastleCallaghanAustralia

Personalised recommendations