Controlling & Management

, Volume 53, Issue 5, pp 291–295 | Cite as

Nutzen gesellschaftlichen Engagements messen — ein Ansatz der Allianz

  • Dirk Reiche
  • Anna Herrhausen
Praxis / Artikel Titelthema


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    Clark, C./ Rosenzweig, W./ Long, D./ Olsen, S.: Double Bottom Line Project Report — Assessing Social Impact in Double Bottom Line Ventures — Methods Catalog, University of California, Berkeley, Center for Responsible Business, Working Paper Series, No. 13, January 2004.Google Scholar
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    Litow, S.: IBM and Corporate Citizenship, in: Williams, O. (Hrsg.): Peace through Commerce, Notre Dame 2008.Google Scholar
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    Moss Kanter, R.: From spare Change to real Change, in: Harvard Business Review on Corporate Responsibility, Boston 1999.Google Scholar

Copyright information

© Gabler Verlag 2009

Authors and Affiliations

  • Dirk Reiche
    • 1
  • Anna Herrhausen
    • 1
  1. 1.Group Social Opportunities/Allianz4Good, Allianz SEMünchenGermany

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