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Controlling & Management

, Volume 52, Issue 2, pp 112–114 | Cite as

Aktuelle Herausforderungen für das Preiscontrolling

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  • Sven Reinecke
  • Peter Fischer
  • Silke Mühlmeier
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Literatur

  1. 1.
    Reinecke, S./ Janz, S. (2007): Marketingcontrolling, Stuttgart 2007.Google Scholar
  2. 2.
    Stephenson, R.P./ Cron, W.L./ Frazier, G.L. (1979): Delegating Pricing Authority to the Salesforce: The Effects of Sales and Profit Performance, in: Journal of Marketing, 43,1, 21–28.CrossRefGoogle Scholar

Copyright information

© Gabler Verlag 2008

Authors and Affiliations

  • Sven Reinecke
  • Peter Fischer
  • Silke Mühlmeier

There are no affiliations available

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