Current Psychology

, Volume 38, Issue 4, pp 959–964 | Cite as

The influence of mate choice motivation on non-financial altruism

  • Manpal Singh BhogalEmail author
  • James E. Bartlett
  • Daniel Farrelly


Several studies have found that individuals are more altruistic towards potential mates than others, suggesting altruistic behavior may be a mating signal. Much of the literature focuses on financial altruism using economic games, however altruism can also comprise of non-financial acts, which this experiment examined in an attempt to replicate and refine previous findings. A study was conducted with 199 participants, who viewed both high attractive and low attractive opposite-sex images and were asked how likely they would be to altruistically share their research credits with the person in the image, whilst controlling for self-rated attractiveness. The findings suggest that both men and women were more altruistic towards pictures of high attractive than low attractive potential mating partners (Cohen’s d = 0.37). This study therefore partially replicates previous research examining the role of mate choice effects when exploring non-financial altruism.


Altruism Sexual selection theory Mate choice Prosocial behavior Attractiveness 


Compliance with Ethical Standards

Conflict of Interest

On behalf of all authors, the corresponding author states that there is no conflict of interest.

Huaman and Animal Rights and Informed Consent

This research involved collecting data from human participants. Informed consent was taken from all participants who took part in this study.

Ethical Approval

All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.


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© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Department of Psychology, Institute of Human SciencesUniversity of WolverhamptonWolverhamptonUK
  2. 2.Brain, Belief, and Behaviour LabCoventry UniversityCoventryUK
  3. 3.School of Psychology, Law, & Social ScienceArden UniversityCoventryUK
  4. 4.School of PsychologyUniversity of WorcesterWorcesterUK

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