This article examines how Afro-Brazilian YouTube channels Papo de Preta (Black woman’s chat) and Afros e Afins use African-American media representations and cultural references to discuss social justice issues in Brazil. They also rely on African-American entertainers and activists to articulate the particularities of marginalization in Brazil. Their use of African-American entertainers demonstrates the transnational exchange of ideas among Afro-descendants. The social justice work of these YouTubers is part of a long tradition of transnational communication among Afro-descendants to resist marginalization in the home country.
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This research was supported by the Fromkin Memorial Research Fund.
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Mitchell-Walthour, G. Afro-Brazilian Women YouTubers’ Use of African-American Media Representations to Promote Social Justice in Brazil. J Afr Am St (2020). https://doi.org/10.1007/s12111-020-09458-7
- Social justice