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Afro-Brazilian Women YouTubers’ Use of African-American Media Representations to Promote Social Justice in Brazil

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Abstract

This article examines how Afro-Brazilian YouTube channels Papo de Preta (Black woman’s chat) and Afros e Afins use African-American media representations and cultural references to discuss social justice issues in Brazil. They also rely on African-American entertainers and activists to articulate the particularities of marginalization in Brazil. Their use of African-American entertainers demonstrates the transnational exchange of ideas among Afro-descendants. The social justice work of these YouTubers is part of a long tradition of transnational communication among Afro-descendants to resist marginalization in the home country.

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Fig. 1

Data availability

A list of the videos covered in both channels is available upon request.

Notes

  1. 1.

    The author translated all quotes.

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Funding

This research was supported by the Fromkin Memorial Research Fund.

Author information

Correspondence to Gladys Mitchell-Walthour.

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Mitchell-Walthour, G. Afro-Brazilian Women YouTubers’ Use of African-American Media Representations to Promote Social Justice in Brazil. J Afr Am St (2020). https://doi.org/10.1007/s12111-020-09458-7

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Keywords

  • YouTube
  • Afro-Brazilians
  • African-Americans
  • Activism
  • Social justice