Publishing Research Quarterly

, Volume 35, Issue 4, pp 685–696 | Cite as

Spanish Booksellers Facing Disruptive Technological Challenges

  • Marta Magadán-DíazEmail author
  • Jesús I. Rivas-García


The present study focuses on the effects of technological change over the Spanish booksellers’ business models. For this purpose, it is conducted a survey amongst 103 Spanish bookstores belonging to the Spanish Confederation of Booksellers Associations. The results obtained from the statistical analysis have highlighted that the Spanish booksellers surveyed: (1) do not feel really threatened by e-books, (2) consider necessary both financial resources and technical qualification to develop the online distribution channel for bookselling, regardless of format, and (3) underline the barriers to the adoption of the e-book amongst their products are focused on the absence of a consolidated demand in their environment, the need for technical resources and the achievement of agreements with digital suppliers and publishers.


Bookselling Technological change Bookshops ebook e-Commerce Spain 

JEL Classification

M2 O32 M1 O33 



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Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2019

Authors and Affiliations

  • Marta Magadán-Díaz
    • 1
    Email author
  • Jesús I. Rivas-García
    • 1
  1. 1.International University of La Rioja, UNIRLogroñoSpain

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