Go Beyond Borders with Picture Books: A Case Study of a Taiwanese Children’s Book Publisher
- 11 Downloads
This paper explores the factors that influence the border-crossing potential of picturebooks by examining the experiences of a Taiwanese publisher who has successfully introduced Taiwanese picture books to the world. This study may uncover some maneuvers that may help balance the asymmetry of the book trade. In particular, the strategies to market picturebooks internationally and to nurture local talent may contribute to an understanding of the underlying elements that influence the opportunity for picturebooks to be sold across borders.
KeywordsPicturebooks Taiwan Book trade International markets
- 1.Bhabha KH. The location of culture. London: Routledge; 1994.Google Scholar
- 3.Chen CY. Guji Guji. Alhambra: Kane/Miller Book Publisher; 2004.Google Scholar
- 4.Chen CY. Artie and Julie. Alhambra, CA: Heryin Books; 2008.Google Scholar
- 5.Chen CF. The Bologna Children’s Book Fair: drawing the best out of Taiwan’s illustrators. Taiwan Panorama, 2017;42:32–41. https://www.taiwan-panorama.com/en/Articles/Details?Guid=81beec7e-98ef-4446-9e96-5ad91a7c4454&CatId=2. Accessed 4 July 2018.
- 6.Chou YF, Chen CY. Mimi says no. Alhambra: Heryin Books; 2010.Google Scholar
- 7.Chou YF. Montesoli yourr danyuan huodong sherchi kechen[Montessori Activity Unit Design for Young Children]. Taipei: Wunan Publishing; 2002.Google Scholar
- 8.Dosala (2017) dang yue du hui dao du zhe guan dian: 2017shang ban nian tai wan yuan chuang hui ben guan cha bao gao [Reader’s perspective on Taiwanese picture books. Openbook.org. 21 Oct 2017. https://www.openbook.org.tw/article/p-806. Accessed 13 Mar 2018.
- 9.Fogleman PJ. Editing children’s books. In: Gross G, editor. Editors on editing: what writers need to know about what editors do. New York: Grove Press; 1993. p. 304–14.Google Scholar
- 10.Guo SZ (2010) tai wan er tong hui ben zui guo ji mai xiang—he ying wen hua de you zhi wen chuang [Children’s picture books from Taiwan, the best international potential—Heryin’s quality creative industry]. www.merit-times.com.tw. 28 Feb 2010. www.merit-times.com.tw/NewsPage.aspx?unid=169645. Accessed 29 Dec 2017.
- 12.Huang HL. In the same boat: national identity and Taiwanese picture books. Pap Explor Child Lit. 2007;12:16–25.Google Scholar
- 13.Huang L. Silence can be beautiful. Shinchu: Heryin Books; 2012.Google Scholar
- 14.Lin W (2005) The interview of picture books authors and the development of picture books in Taiwan. Research report, Taiwan Ministry of Science & Technology, Taipei.Google Scholar
- 17.Nodelman P. The hidden adult: defining children’s literature. Baltimore: JHU Press; 2008.Google Scholar
- 19.Rodari G, Zipes J. The grammar of fantasy. 2nd ed. Brooklyn: Teachers & Writers Collaborative; 1996.Google Scholar
- 20.Salisbury M, Styles M. Children’s picturebooks: the art of visual storytelling. London: Laurence King Publishing; 2012.Google Scholar
- 21.Shen HW. geng zi you de xin ling: “hao hui ben ru he chuang zao wang guo?” zuo tan hui ce ji [A freeer Mind: how do good picture books create a kingdom. Wenhsun. 2014;342:25–30.Google Scholar
- 22.Tan T. Children’s publishing in Asia. Publishersweekly.com. 14 Mar 2011. https://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/46447-children-s-publishing-in-asia.html. Accessed 15 Apr 2018.
- 24.Wang M. Things I want to do. Shinchu: Heryin Books; 2017.Google Scholar
- 25.Wu LF. hui ben tong hua zhong guo yan jiu [A study of illustrated Chinese Fairy Tales].Taitung University. Masters Thesis, Taitung University, Taitung; 2005.Google Scholar
- 26.Yin RK. Case study research: design and methods. 2nd ed. Beverly Hills: Sage Publishing; 1994.Google Scholar