Operations Management Research

, Volume 11, Issue 1–2, pp 51–66 | Cite as

Towards an operations strategy model of servitization: the role of sustainability pressure

  • Levente SzászEmail author
  • László Seer


Servitization requires an important strategic shift to drive changes in the operations of manufacturing firms. Using a large-scale survey, the purpose of this paper is (1) to build and validate an operations strategy model of servitization confirming previous case study findings on servitization as a strategic action and (2) to explore the role of sustainability pressures in, and the sustainability performance effects of, pursuing service-based operations strategies. To reach these objectives, a dataset including the responses of 735 manufacturing plants from 21 different countries is analyzed using the PLS-SEM method. The results indicate that the sustainability pressures of stakeholders can push manufacturers to adopt a service-based operations strategy, materializing in the provision of both basic (product-oriented) and advanced (customer-oriented) services (BAS and ADS). Our analysis further indicates that while offering BAS is a precondition for ADS provision, only ADS can offer a competitive edge for manufacturers, both in terms of service and sustainability-related operational performance.


Servitization Sustainability Operations strategy Product-service system Survey 


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Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2018
corrected publication June/2018

Authors and Affiliations

  1. 1.Faculty of Economics and Business Administration, Department of Economics and Business Management in Hungarian LanguageBabeș-Bolyai UniversityCluj-NapocaRomania

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