IT-based strategy, capabilities, and practices: crowdsourcing implementation in market-oriented firms

  • Carlos DeveceEmail author
  • Daniel Palacios-Marqués
  • D. Enrique Ribeiro-Soriano
Original Paper


In this paper, the resource-based view is used to analyze the implementation of crowdsourcing as an IT-based practice. The study examines strategic positioning regarding market orientation and the role of two capabilities: transformational leadership and organizational learning capability, in the implementation of crowdsourcing. An empirical study of Spanish telecommunications and biotechnology companies confirms the moderating effect of these capabilities on the relationship between market orientation and crowdsourcing.


Crowdsourcing Market orientation Resource-based view Transformational leadership Organizational learning capability 

Mathematics Subject Classification

90B60 90B99 



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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2019

Authors and Affiliations

  • Carlos Devece
    • 1
    Email author
  • Daniel Palacios-Marqués
    • 1
  • D. Enrique Ribeiro-Soriano
    • 2
  1. 1.Department of Business AdministrationUniversitat Politècnica de ValènciaValenciaSpain
  2. 2.IUDESCOOP and Business Administration Department “JJ Renau Piqueras”Universitat de València Estudi GeneralValenciaSpain

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