Review of Managerial Science

, Volume 13, Issue 5, pp 1121–1142 | Cite as

Drivers and outcomes of eco-design initiatives: a cross-country study of Malaysia and Australia

  • Mohammad Iranmanesh
  • Sajad Fayezi
  • Suhaiza Hanim
  • Sunghyup Sean HyunEmail author
Original Paper


In this study, we have developed and empirically tested a model of the antecedents of eco-design initiatives and their outcome using data that was collected from 255 environmental management representatives of certified manufacturing firms in Malaysia and Australia. Our model incorporates regulations, customer pressure, social responsibility, and expected business benefits as the antecedents to the eco-design initiatives, and investigates their environmental, economic, and intangible outcomes. The results indicate that regulation and social responsibility are positively associated with eco-design initiatives, which have a positive effect on the environmental, economic, and intangible outcomes of firms in both countries. Only in Australia, customer pressure is the motivator of eco-design initiatives. As for Malaysia, expected business benefit is the driver of eco-design initiatives. This study extends the knowledge on the drivers and outcomes of eco-design initiatives in the upper middle and high-income countries.


Eco-design initiatives Drivers Outcomes Manufacturing Australia Malaysia 

Mathematics Subject Classification



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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2018

Authors and Affiliations

  • Mohammad Iranmanesh
    • 1
  • Sajad Fayezi
    • 2
  • Suhaiza Hanim
    • 3
  • Sunghyup Sean Hyun
    • 4
    Email author
  1. 1.Graduate School of BusinessUniversity Sains Malaysia (USM)GelugorMalaysia
  2. 2.Faculty of Business and EconomicsMonash UniversityMelbourneAustralia
  3. 3.Faculty of Business and AccountancyUniversity of Malaya (UM)Kuala LumpurMalaysia
  4. 4.School of TourismHanyang UniversitySeoulRepublic of Korea

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