Room 101: are gender-specific cigarette packets the way forward?
The above quotation from George Orwell’s dystopian novel 1984 offers an insight into the ways in which different people fear different perceived threats [ 1]. The threat of danger is an important element in current tobacco control policies [ 2, 3]. However, an examination of the current combined anti-smoking messages and graphics currently mandated by the European Union reveals a number of important issues [ 4]. In relation to the 42 required images, this includes both a lack of racial diversity [ 5], as well as an inequity in female representation [ 6]....
You asked me once,’ said O’Brien, ‘what was in Room 101. I told you that you knew the answer already. Everyone knows it. The thing that is in Room 101 is the worst thing in the world...The worst thing in the world,” said O’Brien, “varies from individual to individual. It may be burial alive, or death by fire, or by drowning, or by implement, or fifty other deaths. There are cases where it is some quite trivial thing, not even fatal.”
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Conflict of interest
The authors declare that they have no conflict of interest.
This article does not contain any studies with human participants or animals performed by any of the authors.
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