Understanding and improving decisions in clinical medicine (IV): prospects and challenges of nudging in healthcare
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The cognitive science of human decision making suggests a novel kind of approach to modifying people’s behavior: nudging.
A nudge intervention implies a non-coercive and typically small change of the choice context that exploits inherent tendencies of agents in order to promote beneficial outcomes.
Studies show that—if properly motivated, devised, and tested—nudges can improve practice in internal and emergency medicine facilities.
Nudge interventions are not meant to displace more traditional tools to promote beneficial behavior (training, regulations), but to combine with them.
Compliance with ethical standards
Conflict of interest
The authors declare that they have no conflict of interest.
Statement of human and animal rights
This article does not contain any studies with human and animals performed by any of the authors.