Innovation strategies and complementarity between innovation activities: the case of commercial archaeological firms

  • Carlos Martin-RiosEmail author
  • Eva Parga-Dans
  • Susana Pasamar
Empirical article


As a key part of their professionalization process, creative industries (CIs) including private or contract archaeological firms (AFs) increasingly rely on bundles of technological (product/service and process) and non-technological (organizational) innovation activities. Adopting a complementarity perspective, the study clarifies how technological and non-technological innovation initiatives are combined in an intertwined way. Drawing on a sample of 217 AFs, this study examines and uncovers synergies between innovation strategy and innovation practices and the further effects on innovation performance in AFs. Specifically, results show that successful AFs combine multidimensional service, process, and organizational innovations to generate higher innovation performance.


Innovation strategy Innovation practices Complementarity Technological innovation Non-technological innovation Innovation performance Creative industries Archaeological firms 



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© Springer-Verlag GmbH Germany, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Ecole hôtelière de LausanneHES-SO University of Applied Sciences and Arts Western SwitzerlandLausanne 25Switzerland
  2. 2.Group of Territorial Studies, Department of Sociology and Communication SciencesUniversity of A CoruñaA CoruñaSpain
  3. 3.Departamento de Dirección de Empresas y MarketingUniversidad Pablo de OlavideSevilleSpain

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