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Test of an integrative model of travel-related social media users’ switching intentions

  • Taegoo Terry Kim
  • Osman M. Karatepe
  • Gyehee Lee
Empirical article
  • 11 Downloads

Abstract

An integrative model of travel-related social media (TSM) users’ switching intentions is proposed and tested. Data were collected from 393 Korean TSM users. The structural equation modeling results reveal that TSM users’ confirmation of expectation enhances both utilitarian and hedonic values. TSM users’ confirmation of expectation elevates their satisfaction. Such users’ perceptions of utilitarian and hedonic values also foster their satisfaction. TSM users’ perceptions of hedonic values and satisfaction as well as their perceptions of sunk costs for TSM usage reduce their proclivity to switch. The negative effects of sunk costs on switching intentions are stronger among users who are more satisfied with TSM usage. Implications of the empirical findings are discussed in the study.

Keywords

Expectation–confirmation model Perceived values Satisfaction Sunk costs Switching intentions Travel-related social media 

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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2018

Authors and Affiliations

  • Taegoo Terry Kim
    • 1
  • Osman M. Karatepe
    • 2
  • Gyehee Lee
    • 3
  1. 1.Center for Converging HumanitiesKyung Hee UniversitySeoulRepublic of Korea
  2. 2.Faculty of TourismEastern Mediterranean UniversityGazimagusaTurkey
  3. 3.College of Hotel and Tourism ManagementKyung Hee UniversitySeoulRepublic of Korea

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