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Optimization Letters

, Volume 13, Issue 2, pp 367–378 | Cite as

An efficient method for joint product line selection and pricing with fixed costs

  • Jungju Park
  • Jeonghoon MoEmail author
Original Paper
  • 43 Downloads

Abstract

In this paper, we propose an exact solution approach to solve a joint product line selection and pricing problem with a fixed cost factor. We adopt the multinomial logit model to estimate the sales of each marketed product, and suppose that the introduction of each product to the market incurs some constant fixed costs. Utilizing an implicit function form of the optimal price, we transform the original problem into the one with the decision variables for the product introduction only. The efficiency of the proposed transformation approach is demonstrated through simulations. We further discuss its applicability to generalized problems.

Keywords

Product line selection Pricing Fixed cost Convex integer programming 

Notes

Acknowledgements

This work was supported by the National Research Foundation of Korea (NRF) grant funded by the Korean Government (MSIP) (No. NRF-2015R1A2A2A04007359).

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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Yonsei UniversitySeoulRepublic of Korea

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