Unveiling Research Trends for Organizational Reputation in the Nonprofit Sector

  • Márcia R. C. SantosEmail author
  • Raul M. S. Laureano
  • Sérgio Moro


Public scrutiny and the need for funds in a more competitive environment are pressuring nonprofits to be more consciously aware of their reputation. This study used automated analysis with text mining and topic modeling of 177 articles directly linked to nonprofits’ reputation and published up to 2016. After identifying the most salient topics and conducting an in-depth, critical review of the most significant articles within each topic, four theoretical and managerial implications were identified. First, managers need to develop skills to deal with risk, the Internet, and social networks. Second, risk management is an emergent, still tentative, but important topic waiting for more contributions. Third, researchers can apply lexicons developed and validated by experts to uncover knowledge relevant to the entire nonprofit sector’s organizations. Last, the trends and topics highlighted can help scholars and practitioners make better decisions in research or responses to management challenges.


Nonprofit organizations Reputation Text mining Topic modeling 



This work was supported by Fundação para a Ciência e a Tecnologia, grants UID/MULTI/4466/2016 and UID/GES/00315/2013. The authors also would like to thank the valuable suggestions made by the Editor and the Anonymous Reviewers during the peer-review process.

Compliance with Ethical Standards

Conflict of interest

The authors declare that they have no conflict of interest.


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Copyright information

© International Society for Third-Sector Research and The Johns Hopkins University 2019

Authors and Affiliations

  1. 1.Instituto Universitário de Lisboa (ISCTE-IUL), ISTAR-IULLisbonPortugal
  2. 2.Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL)LisbonPortugal

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