Integrating VSM and Network Analysis for Tourism Strategies – Case: Mexico and the Chinese Outbound Market

  • Tanya ArenasEmail author
  • Miguel Ángel Martínez
  • Xu Honggang
  • Oswaldo Morales
  • Mauricio Chávez
Original Paper


With China leading since 2012 global outbound travel, this paper introduces a Systemic Model for Chinese Outbound Market exemplifying with Mexico’s Case study, the seventh most visited country worldwide. Seeking to contribute increasing the applications of VSM, deepening its understanding and relevance stating proper functions integration to face Chinese Outbound Market leadership occurred in global tourism environment. First section of the manuscript introduces research objectives and gaps as well as document sources review discussion; second section details research design; third section covers proposed model and it’s functions’ operationalization, as well as network science analysis of information collected during an academical research stay on 2016 from Mexico National Polytechnic Institute to China Sun Yat Sen University Zhuhai Campus Tourism Faculty, and the Centrality measures found to confirm model pertinence.


Tourism Chinese outbound market Mexican tourist supply Viable system model Network science 


Funding Statement

IPN and CONACYT Mexican Institution, that through mobility scholarship supported financially the development of academical research stay in China.

Authors Contributions

Tanya Arenas research focuses on Systems Science, Complex Socioeconomic Networks and Chinese Outbound Market.

Miguel Ángel Martínez research domain is modelling and fractal simulation of complex and social systems.

Xu Honggang research expertise are System Dynamics and Tourism Development.

Oswaldo Morales research focuses on Complex Systems Dynamics Economic financial systems and supply chains.

Mauricio Chávez research focuses on Systems Engineering.

Compliance with Ethical Standards

Conflict of Interest

“The authors declare no conflict of interest”. Experts opinions reported came from their research domain or experience, not representing any institutional opinion. “The founding sponsors had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript, and in the decision to publish the results”.


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Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Center for Complexity Science (C3)National Autonomous University of MexicoMexico CityMexico
  2. 2.National Polytechnic InstituteMexico CityMexico
  3. 3.Sun Yat Sen UniversityGuangzhouChina
  4. 4.Technological School of Superior Studies of the Eastern State of MexicoReyes AcaquilpanMexico

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