Multimedia Tools and Applications

, Volume 78, Issue 1, pp 965–994 | Cite as

The knowledge flow analysis on multimedia information using evolutionary game model

  • Zhe Li
  • Zongjun Wang
  • Cong Liu
  • Zhenyu JiangEmail author


Knowledge flow of multimedia information can trigger the formation of alliances and clusters. Our study focuses on the conditions when alliances or clusters emerge subsequent to the perception of knowledge flow. Based on several fundamental assumptions, we build an evolutionary game model for quantitative calculation and further conclude several propositions via geometrical analysis. The findings show that when originators participate in games without perception to the outflowing of knowledge via multimedia, the similarity, complementarity and spillage of knowledge all facilitate alliances formation after spillovers, and when originators participate in games with perception to the outflowing information, alliance formation is still positively related to the similarity and complementarity of knowledge, while the effect of spillage depends on initial conditions. This study not only analyzes the multimedia information from knowledge spillover perspective, but also introduces the evolutionary game model into the exploration of multimedia information flow, thus it provides novel guidance for the further research.


Knowledge flow Multimedia information Complementarity Similarity Evolutionary game 



We would like to thank the editor and three anonymous reviewers for their insightful comments on this paper.The authors are very indebted to Prof. Cao and Dr. Yang for their valuable comments on the earlier draft of this paper. In addition, this research is supported by ‘the Fundamental Research Funds for the Central Universities’, HUST: No. 2015AB021. The authors wish to thank related funding agencies.


  1. 1.
    Adner R, Zemsky P (2006) A demand based perspective on sustainable competitive advantage. Strateg Manag J 27(3):215–239Google Scholar
  2. 2.
    Alnuaimi T, George G (2016) Appropriability and the retrieval of knowledge after spillovers. Strateg Manag J 37(7):1263–1279Google Scholar
  3. 3.
    Andrew AT, Dirk C, Christian R (2015) University research alliances, absorptive capacity, and the contribution of startups to employment growth. Econ Innov New Technol 24(5):532–549Google Scholar
  4. 4.
    Anupama P, Stephen T (2014) Knowledge spillovers and alliance formation. J Manag Stud 51(7):1058–1090Google Scholar
  5. 5.
    Bai C, Sarkis J (2016) Supplier development investment strategies: a game theoretic evaluation. Ann Oper Res 240(2):583–615MathSciNetzbMATHGoogle Scholar
  6. 6.
    Basile R, Capello R, Caragliu A (2012) Technological interdependence and regional growth in Europe: proximity and synergy in knowledge spillovers. Pap Reg Sci 91(4):697–722Google Scholar
  7. 7.
    Blazsek S, Escribano A (2010) Knowledge spillovers in US patents: a dynamic patent intensity model with secret common innovation factors. J Econ 159(1):14–32MathSciNetzbMATHGoogle Scholar
  8. 8.
    Cai G, Zhang ZG, Zhang M (2009) Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes. Int J Prod Econ 117(1):80–96Google Scholar
  9. 9.
    Cantwell J, Colombo M (2000) Technological and output complementarities and interfirm co-operation in information technology ventures. J Manag Gov 4:117–147Google Scholar
  10. 10.
    Chen Y, Sun L (2017) Trust strategy simulation of corporation–NPO cross alliance using evolutionary game theory. Kybernetes 46(3):450–465Google Scholar
  11. 11.
    Chiambaretto P, Wassmer U (2018) Resource utilization as an internal driver of alliance portfolio evolution: the Qatar airways case (1993–2010). Long Range PlanGoogle Scholar
  12. 12.
    Ding XH, Huang RH (2010) Effects of knowledge spillover on inter-organizational resource sharing decision in collaborative knowledge creation. Eur J Oper Res 201(3):949–959zbMATHGoogle Scholar
  13. 13.
    Donate M J, De Pablo J D S, Guadamillas F, et al. (2017) The role of knowledge management strategies in Coorperation agreements. Strategic Information Systems and Technologies in Modern Organizations. IGI Global, 128–150Google Scholar
  14. 14.
    Fang E (2011) The effect of strategic alliance knowledge complementarity on new product innovativeness in China[J]. Organ Sci 22(1):158–172Google Scholar
  15. 15.
    Farrell J, Shapiro C (2001) Scale economies and synergies in horizontal merger analysis. Antitrust Law Journal 68(3):685–710Google Scholar
  16. 16.
    Florian N, de Pedro R (2013) Complementarities of internal R&D and alliances with different partner types [J]. J Bus Res 66(10):2000–2006Google Scholar
  17. 17.
    Garcia AB, Bounfour A (2014) Knowledge asset similarity and business relational capital gains: evidence from European manufacturing firms. Knowledge Management Research & Practice 12(3):246–260Google Scholar
  18. 18.
    Gattai V, Molteni C (2007) Dissipation of knowledge and the boundaries of the multinational enterprise [J]. Rev World Econ 143(1):1–26Google Scholar
  19. 19.
    Grossman GM (1991) Trade, knowledge spillovers and growth [J]. Eur Econ Rev 35(2–3):517–526Google Scholar
  20. 20.
    Hammadou H, Paty S, Savona M (2014) Strategic interactions in public R&D across European countries: a spatial econometric analysis. Res Policy 43(7):1217–1226Google Scholar
  21. 21.
    Hilbe C (2011) Local replicator dynamics: a simple link between deterministic and stochastic models of evolutionary game theory. Bull Math Biol 73(9):2068–2087MathSciNetzbMATHGoogle Scholar
  22. 22.
    Hofbauer J, Sigmund K (1998) Evolutionary games and population dynamics. Cambridge University Press, CambridgezbMATHGoogle Scholar
  23. 23.
    Hu S, Yang CX, Zhu XS, Zheng ZL, Cao Y (2015) Distributions of region size and GDP and their relation. Physica A: Statistical Mechanics and its Applications 430:46–56Google Scholar
  24. 24.
    Huang C, Hu B, Jang G, Yang R (2016) Modeling of agent-based complex network under cyber-violence. Physica A: Statistical Mechanics and its Applications 458:399–411Google Scholar
  25. 25.
    Jaffe AB, Lerner J (2001) Reinventing public R&D: patent policy and the commercialization of national laboratory technologies. RAND J Econ 32(1):167–199Google Scholar
  26. 26.
    Jaffe A, Trajtenberg M, Henderson R (1993) Geographic localization of knowledge spillovers as evidenced by patent citations. Q J Econ 108:577–598Google Scholar
  27. 27.
    Jones C (1995) R&D-based models of economic growth. J Polit Econ 103(4):759–784Google Scholar
  28. 28.
    Kendall WA, Thomas HB (2000) Asset specificity, uncertainty and relational norms: an examination of coordination costs in collaborative strategic alliances. J Econ Behav Organ 41(4):337–362Google Scholar
  29. 29.
    Khamseh HM, Jolly D, Morel L (2017) The effect of learning approaches on the utilization of external knowledge in strategic alliances. Ind Mark Manag 63:92–104Google Scholar
  30. 30.
    Luo XW, Deng L (2009) Do birds of a feather flock higher? The effects of partner similarity on innovation in strategic alliances in knowledge-intensive industries. J Manag Stud 46(6):1005–1030Google Scholar
  31. 31.
    Macro C, Lin J (2012) The cost of integrating external technologies: supply and demand drivers of value creation in the market for technology. Strateg Manag J 34(4):404–425Google Scholar
  32. 32.
    Malik TH, Zhao Y (2013) Cultural distance and its implication for the duration of the international alliance in a high technology sector. Int Bus Rev 22(4):699–712Google Scholar
  33. 33.
    Manley K, Chen L (2016) The impact of client characteristics on the time and cost performance of collaborative infrastructure projects. Eng Constr Archit Manag 23(4):511–532Google Scholar
  34. 34.
    Manzini R, Lazzarotti V (2016) Intellectual property protection mechanisms in collaborative new product development. R&D Management 46(S2):579–595Google Scholar
  35. 35.
    Mindruta D, Moeen M, Agarwal R (2016) A two-sided matching approach for partner selection and assessing complementarities in partners' attributes in inter-firm alliances. Strateg Manag J 37(1):206–231Google Scholar
  36. 36.
    Myerson RB (2013) Game theory. Harvard university press, 26–31Google Scholar
  37. 37.
    Nakamura H, Suzuki S, Sakata I, Kajikawa Y (2015) Knowledge combination modeling: the measurement of knowledge similarity between different technological domains. Technol Forecast Soc Chang 94(5):187–201Google Scholar
  38. 38.
    Nejat A, Robert L, Santanu R (2002) Inter-firm complementarities in R&D: a re-examination of the relative performance of joint ventures. Int J Ind Organ 20(2):191–213Google Scholar
  39. 39.
    O'Dwyer M, Gilmore A (2018) Value and alliance capability and the formation of strategic alliances in SMEs: the impact of customer orientation and resource optimisation. J Bus Res 87:58–68Google Scholar
  40. 40.
    Piccinelli C, Pagano E, Segnan N (2015) Reducing non-communicable diseases and health care costs: building a prevention alliance. Epidemiologia & Prevenzione 39(3):202–207Google Scholar
  41. 41.
    Precha T, Jimmy C, Douglas S (2013) Mergers and acquisitions in a business game. Simulation and Gaming 44(5):706–731Google Scholar
  42. 42.
    Reuer JJ, Lahiri N (2013) Searching for alliance partners: effects of geographic distance on the formation of R&D collaborations. Organ Sci 25(1):283–298Google Scholar
  43. 43.
    Romer P (1990) Endogenous technological change. J Polit Econ 98(5):71–102Google Scholar
  44. 44.
    Ryoo SY, Kim KK (2015) The impact of knowledge complementarities on supply chain performance through knowledge exchange. Expert Syst Appl 42(6):3029–3040Google Scholar
  45. 45.
    Sampson RC (2007) R&D alliances and firm performance: the impact of technological diversity and alliance organization on innovation. Acad Manag J 50(2):364–386Google Scholar
  46. 46.
    Serrat O (2017) Learning in strategic alliances. In: Knowledge Solutions. Springer, Singapore, p 639–647Google Scholar
  47. 47.
    Shin K, Kim SJ, Park G (2016) How does the partner type in R&D alliances impact technological innovation performance? A study on the Korean biotechnology industry. Asia Pac J Manag 33(1):141–164Google Scholar
  48. 48.
    Simth JM (1982) Evolution and the theory of games. Cambridge University Press: 21–34Google Scholar
  49. 49.
    Simth JM, Price GR (1973) The logic of animal conflict. Natrue 246(2):15–18zbMATHGoogle Scholar
  50. 50.
    Subramanian AM, Soh PH (2017) Linking alliance portfolios to recombinant innovation: the combined effects of diversity and alliance experience. Long Range Plan 50(5):636–652Google Scholar
  51. 51.
    Szabo G, Fath G (2007) Evolutionary games on graphs. Physiological Reports 446(4–6):97–216MathSciNetGoogle Scholar
  52. 52.
    Tallman S, Jenkins M, Henry N, Pinch S (2004) Knowledge clusters and competitive advantage [J]. Acad Manag Rev 29:258–271Google Scholar
  53. 53.
    Tezuka S, Niwa K (2004) Knowledge sharing in inter-organisational intelligence: R&D-based venture alliance community cases in Japan. Int J Technol Manag 28(7–8):714–728Google Scholar
  54. 54.
    Thomas M, Carolin D (2014) Costs of partner search and selection in strategic alliances[J]. Journal of Business Economics 81(1):71–97Google Scholar
  55. 55.
    Walsh JP, Lee YN, Nagaoka S (2016) Openness and innovation in the US: collaboration form, idea generation and implementation [J]. Res Policy 45(8):172–183Google Scholar
  56. 56.
    Yang CX, Hu S, Xia BY (2012) The endogenous dynamics of financial markets: interaction and information dissemination. Physica A: Statistical Mechanics and its Applications 391:3513–3525Google Scholar
  57. 57.
    Ye J, Ding Y (2018) Controllable keyword search scheme supporting multiple users. Future Generation Comp Syst 81(433–442)Google Scholar
  58. 58.
    Young HP (2007) Game theory: some personal reflections [M]. From game 5 questions, edited by Hendricks V F, Hansen P G. Automatic Press: 69–84Google Scholar
  59. 59.
    Yu C, Tan G, Lv H, Wang Z, Meng J, Hao J et al (2016) Modelling adaptive learning behaviours for consensus formation in human societies. Sci Rep 6(1):1–13Google Scholar
  60. 60.
    Yuosre FB, Gina CO (2015) The formation of tie strength in a strategic Alliance's first new product development project: the influence of project and Partners' characteristics. J Prod Innov Manag 32(1):154–169Google Scholar
  61. 61.
    Zaheer A, Hernandez E (2011) The geographic scope of the MNC and its alliance portfolio: resolving the paradox of distance. Glob Strateg J 1(1–2):109–126Google Scholar
  62. 62.
    Zahra SA, George G (2002) Absorptive capacity: a review, reconceptualization and extension [J]. Acad Manag Rev 27(2):185–203Google Scholar
  63. 63.
    Zhang S, Lu K, Liu W, Yin X, Zhu G. (2015) Generating associated knowledge flow in large-scale web pages based on user interaction. Comput Syst Sci Eng 30(5):377–389Google Scholar
  64. 64.
    Zhao J, Li B, Xi X, et al (2017) Research on the characteristics of evolution in knowledge flow networks of strategic alliance under different resource allocation [J]. Expert Syst Appl.
  65. 65.
    Zollo M, Singh H (2004) Deliberate learning in corporate acquisitions: post-acquisition strategies and integration capability in U.S. Bank mergers. Strateg Manag J 25(13):1233–1256Google Scholar

Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.School of ManagementHuazhong University of Science and TechnologyWuhanChina

Personalised recommendations