Diffusion of GIS in Uganda: the role of change agents, opinion leaders, champions, social network links and re-invention
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This paper uses the diffusion of innovations theory to analyse the role played by change agents, opinion leaders, champions, social network links and re-invention in the diffusion of GIS technology in a developing country, Uganda. Understanding the roles played by each of these elements leads to a more complete picture of the diffusion process of information systems, particularly within the context of the developing world. Mixed methods were used for data collection and analysis. Diffusion of innovations theory was employed in the analysis and a comparison made with the Universal Theory of Acceptance and Use of Technology. The findings indicate that change agents, opinion leaders, champions, social network links, and re-invention play a significant role in the diffusion of GIS technology in Uganda. The paper makes a contribution to the literature on GIS diffusion in developing countries.
KeywordsGIS diffusion Change agents Opinion leaders Social networks Champions Re-invention Developing countries Uganda UTAUT
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Conflict of interest
The author declares that there is no conflict of interest.
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