Journal of Consumer Policy

, Volume 42, Issue 4, pp 563–566 | Cite as

Book Review: Beyond Greenwash? Explaining Credibility in Transnational Eco-Labeling, by Hamish van der Ven

  • F. C. DoebbeEmail author
Book review

Ecolabels, like the EU-Ecolabel, the Forest Stewardship Council (FSC), or the Blue Angel (Blauer Engel) have become a common feature of today’s consumption and production scenery. Awarded to products or services, ecolabels are essentially a form of information disclosure (Matisoff 2013) as well as a transnational form of environmental governance (Abbott and Snidal 2010). The rationale of disclosing information ranges from providing consumers with a certain “right-to-know” (Tietenberg 1998, p. 589) to overcoming asymmetric information (García et al. 2007, p. 740) and thereby contributing to the reduction of market externalities if no other policy solution is available (Kennedy et al. 1994). Ecolabels can take different forms targeting different product groups and market segments. They can be self-declared or awarded by neutral organizations where they undergo some sort of auditing mechanism. While ecolabels are commonly implemented, their credibility often varies making it difficult to...



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Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Department of Management and OrganizationStockholm School of EconomicsStockholmSweden

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