Journal of Business Ethics

, Volume 119, Issue 2, pp 245–264 | Cite as

From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry

  • Esben Rahbek Gjerdrum Pedersen
  • Wencke Gwozdz


Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses to institutional pressures for corporate social responsibility (CSR) within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stakeholder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance.


Corporate social responsibility Sustainability Institutional pressures Strategic responses 


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Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  • Esben Rahbek Gjerdrum Pedersen
    • 1
  • Wencke Gwozdz
    • 1
  1. 1.Copenhagen Business School, Centre for Corporate Social Responsibility (cbsCSR)FrederiksbergDenmark

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