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Empirical Economics

, Volume 57, Issue 6, pp 2129–2148 | Cite as

Determinants of demand for traditional Chinese opera

  • Junlong WuEmail author
  • Keshen Jiang
  • Chaoqing Yuan
Article
  • 216 Downloads

Abstract

Following the econometric approach in cultural economics, this paper investigates factors that determine the demand for traditional Chinese opera by applying annual aggregate time series data from 1995 to 2015 in China. The analysis estimates two multiple linear regression equations for traditional Chinese opera by OLS. We find a positive effect of the income level and a negative effect of the admission ticket price on the demand for traditional Chinese opera. We are able to identify that opera, dance and music might not be close substitutes to traditional Chinese opera or cannot be easily defined as complements to it. Attendance is found to be insignificantly affected by capacity constraints and quality of traditional Chinese opera. The percentage of the population with college or higher degree has a negative impact on traditional Chinese opera attendance. The results also reveal that 2-year lagged consumption capital and the proportion of 15–24-year-old population positively affect current demand for traditional Chinese opera.

Keywords

Demand Determinants Traditional Chinese opera Performing arts 

JEL Classification

Z11 L32 L82 D12 

Notes

Acknowledgements

The authors wish to thank two anonymous referees whose valuable comments significantly improve the quality of the paper and Professor Robert M. Kunst whose constructive suggestions and impressive editorial work eliminate many errors of the paper and promote the academic exchange of economic research on traditional Chinese opera.

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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2018

Authors and Affiliations

  1. 1.College of Economics and ManagementNanjing University of Aeronautics and AstronauticsNanjingChina
  2. 2.Nanhang Jincheng CollegeNanjingChina

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