Information, Risk Perception and Disease Insurance Decision

  • Li-Hsien Chien
  • Mei-Hsiu Yeh


This study examines the risk reorganization and pricing behavior to the potential threat of a severe disease, Avian Influenza, by measuring the risk premium for domestic poultry farmers in Taiwan. Through questionnaires focused on how and where bird farmers accessed information related to the quarantine systems in Taiwan, we analyze possible factors which affect the decision of program participation, calculate the levels of premium, and evaluate the effectiveness of current disease management tools.

964 poultry farmers in Taiwan from three different bird sectors - chicken, ducks and geese - were interviewed and analyzed by adopting a two stage decision-demand process. The significance of risk perception and information were supported by the statistical results at both decision and demand stages of insurance participation.

Key words

Risk Perception Information Avian Flu Risk Premium Disease Management Policy 

JEL Classification

Q12 Q18 


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Copyright information

© Japan Economic Policy Association (JEPA) 2009

Authors and Affiliations

  • Li-Hsien Chien
    • 1
  • Mei-Hsiu Yeh
    • 1
  1. 1.Department of Applied EconomicsNational Chung Hsing UniversityJapan

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