Local Content Policy in the Australian Television Industry

  • Elizabeth Manning


This paper examines the impact and effectiveness of the local content scheme currently operating in the Australian Television industry. It finds the scheme has questionable success in meeting its stated objectives of promoting Australian culture and allowing for a diversity of views, and that the economic costs of the scheme are difficult to gauge. Further, concentrated media power (in part arising from local content requirements) has influenced government decisions regarding implementation of digital technology in ways that have worked against public interest objectives of diversity in programming. Finally, rapidly changing technology means local content is only mandated on some broadcasting platforms, further reducing the effectiveness of the scheme.

Key words

television protection culture diversity local content 

JEL Classification



Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Australian Broadcasting Authority (ABA) (2002), Annual Report, 2001-2002, SydneyGoogle Scholar
  2. ABA (2002B), Review of the Australian Content Standard - Proposed Amendments, Sydney, July 2002Google Scholar
  3. ABA (2004), Annual Report, 2003–2004, SydneyGoogle Scholar
  4. ABA (2004B), Australian Content Standard Broadcasting Services (Australian Content) Standard 1999, Accessed 29/5/05Google Scholar
  5. Brown, A. and M. Cave (1992), The Economics of Television Regulation: A Survey with Application to Australia, The Economic Record 203 (Vol. 68)Google Scholar
  6. Bureau of Transport and Communications Economics (BTCE) (1997), Cultural Regulation of Australian Television Programs, Occasional Paper 114, July 1997, AGPS, Canberra.Google Scholar
  7. Department of Foreign Affairs and Trade (DFAT) (2001), Australian Intervention on Negotiating Proposal on Audiovisual Services, CTS Special Session, July 2001, Accessed 26/5/03Google Scholar
  8. Harley, K. (ed) (2002) Changing Standards for Australian Content on T.V., Network Insight, RMIT, SydneyGoogle Scholar
  9. Industries Assistance Commission (IAC) (1984), Local Content Schemes: A Technical Analysis, Working Paper, AGPS, CanberraGoogle Scholar
  10. Manning, E.S.M. (2004), Local Content and Related Trade Policy: Australian Applications, The University of AdelaideGoogle Scholar
  11. Owen, B.M., Beebe, J.H. and Manning, W.G. (1974), Television Economics, Heath, Lexington.Google Scholar
  12. Productivity Commission (PC) (2000), Broadcasting, Report No.11, 3 March 2000, AusInfo, CanberraGoogle Scholar
  13. Vaile, M., (2003), A Free Trade Agreement with the United States, Speech to the National Press Club, fta.html Accessed 26/5/03Google Scholar

Copyright information

© Japan Economic Policy Association (JEPA) 2006

Authors and Affiliations

  1. 1.Deakin UniversityWaurn PondsAustralia

Personalised recommendations