Scales designed to measure attitudes toward changing sex roles are vulnerable to the effects of social desirability. The purpose of this study was to assess the differences in this vulnerability or fakeability between an older scale, the Attitudes Toward Women Scale (AWS) and a more current scale, the Bias in Attitudes Survey (BIAS). Results suggest that, when asked to do so, females are able to present themselves as liberal or conservative on either scale. Males can manipulate the concepts of the AWS as directed, but are less able to do so with the concepts on the BIAS. Implications for the measurement of sex-role attitudes are discussed.
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Jean, P.J., Reynolds, C.R. Sex and attitude distortion: Ability of females and males to fake liberal and conservative positions regarding changing sex roles. Sex Roles 10, 805–815 (1984). https://doi.org/10.1007/BF00287389
- Social Psychology
- Social Desirability
- Attitude Survey
- Conservative Position
- Current Scale