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Serious Games and Their Application in Creating Corporate Identity

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Handbook of Digital Games and Entertainment Technologies

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Abstract

The aim of this contribution is to investigate the role of serious games in creating corporate identity. The author focuses on showing how serious games determine the way in which organizations behave in the modern reality. To narrow the scope of the research, the author coins the concept of online ludic corporate identity to study the role of serious games in creating and maintaining organizational personae on the web and its image in the eyes of the broadly understood online users. The theoretical discussion is supported by a case study on the way in which selected organizations offer serious games at their websites to foster knowledge on monetary issues among different players.

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Appendix 1: Research Materials (Serious Games and Educational Tools Available Online)

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Author information

Authors and Affiliations

  1. Intercultural Communication and Neurolinguistics Laboratory, Department of Translation Studies, Institute of English, Faculty of Languages, University of Gdansk, ul. Wita Stwosza 51, 80-952, Gdańsk, Poland

    Magdalena Bielenia-Grajewska

Authors
  1. Magdalena Bielenia-Grajewska
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Correspondence to Magdalena Bielenia-Grajewska .

Editor information

Editors and Affiliations

  1. Design School, Kyoto University, Kyoto, Japan

    Ryohei Nakatsu

  2. Industrial Design, Eindhoven University of Technology, Eindhoven, The Netherlands

    Matthias Rauterberg

  3. Dipto. Scienze dell'Informazione, Università di Bologna , Bologna, Italy

    Paolo Ciancarini

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Bielenia-Grajewska, M. (2017). Serious Games and Their Application in Creating Corporate Identity. In: Nakatsu, R., Rauterberg, M., Ciancarini, P. (eds) Handbook of Digital Games and Entertainment Technologies. Springer, Singapore. https://doi.org/10.1007/978-981-4560-50-4_53

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