1. Confucian/Chopsticks Marketing

   • Kim-Shyan Fam
   • Zhilin Yang
   • Mike Hyman

   EditorialNotes 07 January 2010 Pages: 393 - 397

2. Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance

   • Cheng Lu Wang
   • Xiaohua Lin

   OriginalPaper 23 December 2009 Pages: 399 - 409

3. “Harmonious” Norms for Global Marketing the Chinese Way

   • Leïla Choukroune

   OriginalPaper 24 December 2009 Pages: 411 - 432

4. The Impact of Chinese Culture on Corporate Social Responsibility: The Harmony Approach

   • Lei Wang
   • Heikki Juslin

   OriginalPaper 24 December 2009 Pages: 433 - 451

5. The Effect of the Governance Environment on Marketing Channel Behaviors: The Diamond Industries in the U.S., China, and Hong Kong

   • Shaomin Li
   • Kiran Karande
   • Dongsheng Zhou

   OriginalPaper 23 December 2009 Pages: 453 - 471

6. Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions Under Confucianism

   • David Ackerman
   • Jing Hu
   • Liyuan Wei

   OriginalPaper 23 December 2009 Pages: 473 - 482

7. Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China

   • Zhiqiang Liu
   • Fue Zeng
   • Chenting Su

   OriginalPaper 24 December 2009 Pages: 483 - 496

8. A Study of the Attitudes Towards Unethical Selling Amongst Chinese Salespeople

   • Nick Lee
   • Amanda Beatson
   • Xi Zhang

   OriginalPaper 24 December 2009 Pages: 497 - 515

9. Confucian Ethics Exhibited in the Discourse of Chinese Business and Marketing Communication

   • Yunxia Zhu

   OriginalPaper 29 December 2009 Pages: 517 - 528

10. Chinese Negotiators’ Subjective Variations in Intercultural Negotiations

    • Clyde A. Warden
    • Judy F. Chen

    OriginalPaper 23 December 2009 Pages: 529 - 537