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Service Innovation and Service Design in the German Printing Industry

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Practice-Based Innovation: Insights, Applications and Policy Implications

Abstract

Service innovation has received less attention in science over the last years compared to product innovation, although the importance of service innovation is steadily growing. In fact, for the printing industry service innovation and the service design approach have received almost no attention at all. Because of the current crisis in the printing industry that is due to digitalising, there is considerable pressure to find new business opportunities. Service innovation and design can perhaps help to overcome the crisis, so that companies can remain competitive in a dynamic business climate. Therefore, this chapter analyses cross-industry benchmarks in the field of service innovation and service design. The use of the Circle of Service Design is shown in order to highlight possible opportunities for the printing industry to develop better and optimised services in the future.

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Author information

Authors and Affiliations

  1. Brandenburg University of Technology, Cottbus, Germany

    Christina Cramer (Doctoral Candidate)

  2. Druckhaus Cramer, Münster, Germany

    Christina Cramer (Doctoral Candidate)

  3. Department of Economics and Business Sciences, Brandenburg University of Technology, Cottbus, Germany

    Christiane Hipp (Full Professor and Vice-Dean)

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  1. Christina Cramer
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  2. Christiane Hipp
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Correspondence to Christiane Hipp .

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Editors and Affiliations

  1. Lahti School of Innovation, Lappeenranta University of Technology, Saimaankatu 11, Lahti, 15140, Finland

    Helinä Melkas

  2. Lahti School of Innovation, Lappeenranta University of Technology, Saimaankatu 11, Lahti, 15140, Finland

    Vesa Harmaakorpi

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Cramer, C., Hipp, C. (2012). Service Innovation and Service Design in the German Printing Industry. In: Melkas, H., Harmaakorpi, V. (eds) Practice-Based Innovation: Insights, Applications and Policy Implications. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21723-4_16

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