Skip to main content

Use of Information and Communication Technologies for Knowledge Sharing by Polish and UK-Based Prosumers

  • Conference paper
  • First Online:
Book cover Information Technology for Management: New Ideas and Real Solutions (ISM 2016, AITM 2016)

Abstract

Information and communication technologies (ICTs) can enhance the knowledge sharing by lowering temporal and spatial barriers between prosumers and enterprises, and improving access to prosumers’ knowledge for enterprises. A major challenge for enterprises involves investing in the appropriate ICTs that help facilitate prosumers’ knowledge engagement and knowledge transfer. The purpose of the paper is to indicate which ICTs are currently used and expected to be used to enable knowledge sharing by Polish and UK-based prosumers. The reported outcomes are the result of a questionnaire survey that yielded responses from 783 Polish and 171 UK-based prosumers. The results indicate the primary ICTs choices for use and expected use by Poland and UK-based prosumers and reveals important differences between these countries. The mobile applications being favored amongst the UK respondents whereas the dedicated enterprise website is the favored ICT amongst Polish respondents. The results explore the choice and variety of ICTs available for prosumers that may be overlooked by enterprises as trends change. The variety of ICTs provided by enterprises may be too limiting to promote the type of knowledge sharing and communications expected to reassure the prosumers, and the ICT trends and customer culture have an affect the choice of ICT uptake for knowledge sharing with enterprises.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Jaki, A., Mikuła, B. (eds.): Knowledge – Economy – Society. Managing Organizations: Concepts and Their Applications (in Polish). University of Economics, Cracow (2014)

    Google Scholar 

  2. Kisielnicki, J.: Zarządzanie i informatyka (in Polish). Placet, Warsaw (2014)

    Google Scholar 

  3. Kowalczyk, A., Nogalski, B.: Zarządzanie wiedzą: koncepcje i narzędzia (in Polish). Difin, Warsaw (2007)

    Google Scholar 

  4. Omotayo, F.P.: Knowledge management as an important tool in organisational management: a review of literature. Libr. Philosophy and Practice (e-j.), Paper 1238 (2015). http://digitalcommons.unl.edu/libphilprac/1238/

  5. Rowley, J.: Eight questions for customer knowledge management in e-business. J. Knowl. Manag. 6(5), 500–511 (2002). doi:10.1108/13673270210450441

    Article  Google Scholar 

  6. Aghamirian, B., Dorri, B., Aghamirian, B.: Effects of customer knowledge management’s eight factors in e-commerce. Manag. Sci. Eng. 7(4), 1–11 (2013)

    Google Scholar 

  7. Tseng, S.-M.: The effect of knowledge management capability and customer knowledge gaps on corporate performance. J. Enterpr. Inf. Manag. 29(1), 51–71 (2016). doi:10.1108/JEIM-03-2015-0021

    Article  Google Scholar 

  8. Brabham, D.C.: Motivations for participation in a crowdsourcing application to improve public engagement in transit planning. J. Appl. Commun. Res. 40(3), 307–328 (2012). doi:10.1080/00909882.2012.693940

    Article  Google Scholar 

  9. Tsai, W., Tsai, M., Li, S., Lin, C.: Harmonizing firms’ knowledge and strategies with organizational capabilities. J. Comp. Inf. Sys. 53(1), 23–32 (2012)

    Google Scholar 

  10. Croteau, A.-M., Li, P.: Critical success factors of CRM technological initiatives. Canad. J. of Admin. Sci. 20(1), 21–34 (2003). doi:10.1111/j.1936-4490.2003.tb00303.x

  11. Song, E.-J., Kang, M.-S.: A study on the platform of knowledge integration for customer feedback in B2C service industry. Int. J. Inf. Commun. Tech. 8(1), 26–36 (2016). doi:10.1504/ijict.2016.073637

  12. Wiechoczek, J.: Creating value for customer in business networks of high-tech goods manufacturers. J. Econ. Manag. 23(1), 76–90 (2016). http://www.ue.katowice.pl/en/units/journal-of-economics-and-management/journal-issues.html

  13. Fuchs, C.: Web 2.0, Prosumption, and surveillance. Surve. Soc. 8(3), 288–309 (2011)

    Google Scholar 

  14. Ritzer, G., Jurgenson, N.: Production, consumption, prosumption: the nature of capitalism in the age of the digital ‘prosumer’. J. Cons. Cult. 10(1), 13–36 (2010). doi:10.1177/1469540509354673

    Article  Google Scholar 

  15. Tapscott, D., Williams, A.S.: Wikinomics: How Mass Collaboration Changes Everything. Penguin Group, New York (2006)

    Google Scholar 

  16. Toffler, A.: The Third Wave. Bantam Books, New York (1980)

    Google Scholar 

  17. Xie, C., Bagozzi, R.P., Troye, S.V.: Trying to prosume: toward a theory of consumers as co-creators of value. J. Acad. Mark. Sci. 36, 109–122 (2008)

    Google Scholar 

  18. Ziemba, E.: Conceptual model of information technology support for prosumption. In: Proceedings of International Conference on Management, Leadership and Governance. ICMLG 2013, pp. 355–363. Bangkok University, 07–08 February 2013

    Google Scholar 

  19. Yuan, D., Lin, Z., Zhuo, R.: What drives consumer knowledge sharing in online travel communities? Personal attributes or e-service factors? Comp. Hum. Behav. 63, 68–74 (2016)

    Article  Google Scholar 

  20. Ziemba, E., Eisenbardt, M.: Incentives encouraging prosumers to knowledge sharing - framework based on polish study. Online J. Appl. Knowl. Manag. 4(2), 40–58 (2016)

    Google Scholar 

  21. Osuszek, Ł., Stanek, S.: Knowledge management and decision support in adaptive case management platforms. In: Proceedings of the 2015 Federated Conference on Computer Science and Information Systems 2015, vol. 5, pp. 1539–1549 (2015). doi:10.15439/2015f60

  22. Bayram, Ö.G., Demirtel, H.: Effect of ICT on information sharing in enterprises: the case of ministry of development. In: Proceedings of European Conference on Knowledge Management ECKM, Academic Conferences International Limited, pp. 94–101. Kidmore End (2014)

    Google Scholar 

  23. Chen, Y.-Y., Huang, H.-L.: Strategic orientation of knowledge management and information technology and their effects on performance. In: Proceedings of Pacific Asia Conference on Information Systems, Paper 166, PACIS 2014, Chengdu (2014)

    Google Scholar 

  24. García-Álvarez, M.T.: Analysis of the effects of ICTs in knowledge management and innovation: the case of Zara Group. Comp. Hum. Behav. 51, 994–1002 (2015). doi:10.1016/j.chb.2014.10.007

    Article  Google Scholar 

  25. Piraquive, F.N.D., García, V.H.M., Crespo, R.G., Liberona, D.: Knowledge management, innovation and efficiency of service enterprises through ICTs appropriation and usage. In: Uden, L., Fuenzaliza Oshee, D., Ting, I.-H., Liberona, D. (eds.) KMO 2014. LNBIP, vol. 185, pp. 300–310. Springer, Heidelberg (2014). doi:10.1007/978-3-319-08618-7_29

    Google Scholar 

  26. Subashini, R., Rita, S., Vivek, M.: The role of ICTs in knowledge management (KM) for organizational effectiveness. Commu. Comp. Inf. Sci. 270, 542–549 (2012). doi:10.1007/978-3-642-29216-3_59

    Article  Google Scholar 

  27. Ziemba, E., Eisenbardt, M., Mullins, R.: Information and communication technologies for supporting prosumers’ knowledge sharing – evidence from Poland and United Kingdom. In: Proceedings of the 2016 Federated Conference on Computer Science and Information Systems, pp. 1273–1282. Gdańsk University of Technology. doi:10.15439/2016F285. https://fedcsis.org/proceedings/2016/pliks/285.pdf

  28. Ritzer, G.: Prosumption: evolution, revolution, or eternal return of the same? J. Cons. Cult. 14(1), 3–24 (2014). doi:10.1177/1469540513509641

    Article  Google Scholar 

  29. Izvercianu, M., Seran, S., Buciuman, C.F.: Changing marketing tools and principles in prosumer innovation management. In: European Conference on Managment, Leadership & Governance, Kidmore End, pp. 246–255 (2012)

    Google Scholar 

  30. Jelonek, D., Stępniak, C., Turek, T.: Prosumpcja w regionalnych społecznościach elektronicznych dla potrzeb przedsięwzięć miejskich (in Polish). In: Gołuchowski, J., Frączkiewicz-Wronka, A. (eds.) Zeszyty Naukowe Uniwersytetu Ekonomicznego in Katowice, vol. 243, pp. 151–164. University of Economics Press, Katowice (2015)

    Google Scholar 

  31. Rayna, T., Striukova, L.: Involving consumers: the role of digital technologies in promoting ‘prosumption’ and user innovation. J. Knowl. Econ. 1–20 (2016). Open Access, doi:10.1007/s13132-016-0390-8

  32. Ziemba, E., Eisenbardt, M.: Prosumers’ eagerness for knowledge sharing with enterprises – a Polish study. Online J. Appl. Knowl. Manag. 2(1), 40–58 (2014)

    Google Scholar 

  33. Martín, D., Alcarria, R., Robles, T., Sánchez-Picot, A.: Prosumer framework for knowledge management based on prosumer service patterns. Int. J. Soft. Eng. Knowl. Eng. 26(07), 1145–1173 (2016)

    Google Scholar 

  34. Cui, A.S., Wu, F.: Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance. J. Acad. Mark. Sci. 1–23 (2015). doi:10.1007/s11747-015-0433-x

  35. Panni, M.F.A.K.: CKM and its influence on organizational marketing performance: proposing an integrated conceptual framework. In: Kaufman, H.R., Panni, M.F.A.K. (eds.) Customer-centric marketing strategies: Tools for building organizational performance, pp. 103–125. IGI Global, Hershey (2015). doi:10.4018/978-1-4666-2524-2.ch006

  36. Shihab, M.R., Lestari, A.A.: The impact of customer knowledge acquisition to knowledge management benefits: a case study in Indonesian banking and insurance industries. In: Proceedings of 2014 International Conference on Advanced Computer Science and Information Systems, pp. 301–306 (2014). doi:10.1109/icacsis.2014.7065867

  37. Taherparvar, N., Esmaeilpour, R., Dostar, M.: Customer knowledge management, innovation capability, and business performance: a case study of the banking industry. J. Knowl. Manag. 3(18), 591–610 (2014). doi:10.1108/jkm-11-2013-0446

    Article  Google Scholar 

  38. Chan, J.O.: Big data customer knowledge management. Commun. IIMA 14(3) (2014). Article 5, http://scholarworks.lib.csusb.edu/ciima/vol14/iss3/5

  39. Ziemba, E., Mullins, R.: Identifying more about customers: the phenomenon of the switch to the knowledge exchange. J. Appl. Knowl. Manag. 4(1), 165–179 (2016)

    Google Scholar 

  40. Smith, H.A., McKeen, J.D.: Developments in practice XVIII-customer knowledge management: Adding value for our customers. Commun. Assoc. Inf. Sys. 16 (2005). Article 36. http://aisel.aisnet.org/cais/vol16/iss1/36

  41. Gibbert, M., Leibold, M., Probst, G.: Five styles of customer knowledge management, and how smart companies use them to create value. Eur. Manag. J. 20(5), 459–469 (2002). doi:10.1016/S0263-2373(02)00101-9

    Article  Google Scholar 

  42. Xuelian, L., Chakpitak, N., Yodmongkol, P.: A novel two-dimension’ customer knowledge analysis model. Asian Soc. Sci. 11(16), 257–266 (2015). doi:10.5539/ass.v11n16p257

    Article  Google Scholar 

  43. Koniorczyk, G.: Customer knowledge in (co)creation of product. a case study of IKEA. J. Econ. Manag. 22(4), 107–120 (2015). http://www.ue.katowice.pl/en/units/journal-of-economics-and-management/journal-issues.html

  44. Cheng, M.Y., Ho, J.S.Y., Lau, P.M.: Knowledge sharing in academic institutions: a study of multimedia university Malaysia. Electr. J. Knowl. Manag. 3(7), 313–324 (2009)

    Google Scholar 

  45. Wang, S., Noe, R.A.: Knowledge sharing: a review and directions for future research. Hum. Res. Manag. Rev. 20, 115–131 (2010)

    Google Scholar 

  46. Lin, H.-G.: Knowledge sharing and firm innovation capability: an empirical study. Int. J. Manpower 28(3/4), 315–332 (2007)

    Article  Google Scholar 

  47. Bagheri, S., Kusters, R.J., Trieneken, J.: Business-IT alignment in PSS value networks – linking customer knowledge management to social customer relationship management. In: Proceedings of 17th International Conference on Enterprise Information Systems ICEIS, Barcelona, Spain, pp. 249–257 (2015). doi:10.5220/0005370002490257

  48. Lee, M.C.: Business Intelligence, knowledge management and customer relationship management – Technological support in enterprise competitive competence. Bus. Intell. Concepts Methodol. Tools Appl. 216–23 (2015). doi:10.4018/978-1-4666-9562-7.ch011

  49. Bharati, P., Zhang, W., Chaudhury, A.: Better knowledge with social media? Exploring the roles of social capital and organizational knowledge management. J. Knowl. Manag. 19(3), 456–475 (2015). doi:10.1108/jkm-11-2014-0467

  50. Chua, A.Y.K., Banerjee, S.: Customer knowledge management via social media: the case of Starbucks. J. Knowl. Manag. 17(2), 237–249 (2013). doi:10.1108/13673271311315196

    Article  Google Scholar 

  51. Ford, D.P., Mason, R.M.: A multilevel perspective of tensions between knowledge management and social media. J. Organiz. Comp. Electr. Commerce 23(1–2), 7–33 (2013). doi:10.1080/10919392.2013.748604

  52. Heller-Baird, C., Parasnis, G.: From social media to social customer relationship management. Strat. Leadersh. 39(5), 30–37 (2011). doi:10.1108/10878571111161507

    Article  Google Scholar 

  53. Levy, M.: WEB 2.0 implications on knowledge management. J. Knowl. Manag. 13(1), 120–134 (2009). doi:10.1108/13673270910931215

    Article  Google Scholar 

  54. Zhang, Z.: Customer knowledge management and the strategies of social software. Bus. Process Manag. J. 17(1), 82–106 (2011). doi:10.1108/14637151111105599

  55. Gafni, R., Golan, O.T.: The influence of negative consumer reviews in social networks. Online J. Appl. Knowl. Manag. 4(2), 44–58 (2016)

    Google Scholar 

  56. Simon, J.P.: User generated content – users, community of users and firms: toward new sources of co-innovation? Info 18(6), 4–25 (2016). doi:10.1108/info-04-2016-0015

  57. Zborowski, M., Chmielarz, W.: Aspects of mobility in e-marketing from the perspective of a customer. In: Ganzha, M., Maciaszek, L., Paprzycki, M. (eds.) Proceedings of the 2016 Federated Conference on Computer Science and Information Systems, ACSIS, vol. 8, pp. 1329–1333 (2016). doi:10.15439/2016F112

  58. Fast-Berglund, Å., Blom, E.: Evaluating ICT-tools for knowledge sharing and assembly support. In: Ahram, T., Karwowski, W., Marek, T. (eds.) Proceedings of the 5th International Conference on Applied Human Factors and Ergonomics AHFE, Krakow, Poland, pp. 2734–2742 (2014)

    Google Scholar 

  59. Jiebing, W., Bin, G., Yongjiang, S.: Customer knowledge management and IT-enabled business model innovation: a conceptual framework and a case study from China. Eur. Manag. J. 31(4), 359–372 (2013). doi:10.1016/j.emj.2013.02.001

    Article  Google Scholar 

  60. Razzak, M.A., Ahmed, R.: Knowledge sharing in distributed agile projects: techniques, strategies and challenges. In: Proceedings of the 2014 Federated Conference on Computer Science and Information Systems, pp. 1431–1440 (2014). doi:10.15439/2014f280

  61. Lee, S.C., Kelkar, R.S.: ICT and knowledge management: perspectives from SECI model. Electr. Libr. 31(2), 226–243 (2013). http://dx.doi.org/10.1108/02640471311312401

  62. Nonaka, I.: Dynamic theory of organizational knowledge creation. Organ. Sci. 5(1), 14–37 (1994). doi:10.1287/orsc.5.1.14

    Article  Google Scholar 

  63. Wijaya, S., Spruit, M., Scheper, W., Versendaal, J.: Web 2.0-based webstrategies for three different types of organizations. Comp. Hum. Behav. 27, 1399–1407 (2011)

    Google Scholar 

  64. Jalonen, H.: Social media and emotions in organisational knowledge creation. In: Proceedings of the 2014 Federated Conference on Computer Science and Information Systems, pp. 1371–1379 (2014). doi:10.15439/2014f39

  65. Okazaki, S., Díaz-Martín, A.M., Rozano, M., Menéndez-Benito, H.D.: Using Twitter to engage with customers: a data mining approach. Internet Res. 25(3), 416–434 (2015). doi:10.1108/intr-11-2013-0249

    Article  Google Scholar 

  66. Yang, X., Li, G.: Factors influencing the popularity of customer-generated content in a company-hosted online co-creation community: a social capital perspective. Comp. Hum. Behav. 64, 760–768 (2016). doi:10.1016/j.chb.2016.08.002

    Article  Google Scholar 

  67. Zembik, M.: Social media as a source of knowledge for customers and enterprises. J. Appl. Knowl. Manag. 2(2), 132–148 (2014)

    Google Scholar 

  68. Hinton, P.R., Brownlow, C., McMurvay, I., Cozens, B.: SPSS Explained. Routledge, East Sussex (2004)

    Google Scholar 

  69. Smith, G.: Does gender influence online survey participation? A record-linkage analysis of university faculty online survey response behavior. ERIC Doc. Reproduction Service, ED 501717 (2008). http://eric.ed.gov/?id=ED501717

  70. Ziemba, E. (ed.): Czynniki sukcesu i poziom wykorzystania technologii informacyjno-komunikacyjnych w Polsce (in Polish). CeDeWu, Warsaw (2015)

    Google Scholar 

  71. Ziemba, E.: Factors affecting the adoption and usage of ICTs within Polish households. Interdisc. J. Inf. Knowl. Manag. 11, 89–113 (2016)

    Google Scholar 

  72. Lee, M.K.O., Cheung, C., Lim, K.H., Sia, C.: Understanding customer knowledge sharing in web-based discussion boards: an exploratory study. Internet Res. 16(3), 289–303 (2006)

    Article  Google Scholar 

  73. Paulin, D., Suneson, K.: Knowledge transfer, knowledge sharing and knowledge barriers – three blurry terms in KM. Electr. J. Knowl. Manag. 10(1), 81–91 (2012)

    Google Scholar 

  74. Lengel, R.H., Daft, R.L.: The selection of communication media as an executive skill. Acad. Manag. Executive 2(3), 225–232 (1988)

    Article  Google Scholar 

  75. Hermanrund, I., Oddvar-Soernes, J.: ICT use and network relations: Exploring knowledge-sharing networks in distributed organizations. Inf. Sci. Inf. Tech. 6, 25–44 (2009)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Ewa Ziemba .

Editor information

Editors and Affiliations

Appendix 1: Descriptive Statistics

Appendix 1: Descriptive Statistics

Code

U/E

Cou.

Mean

Q25

MDN

Q75

VAR

SD

CV

SK

CK

Mode

E-ma

U

UK

3.34

2

4

4

1.27

1.17

0.33

−0.58

−1.22

4

U

PL

3.52

2

4

5

1.78

1.33

0.38

−0.36

−0.89

4

E

UK

3.29

2

4

4

1.23

1.11

0.33

−0.64

−1.39

4

E

PL

3.77

3

4

5

1.43

1.19

0.31

−0.19

−0.14

4

InFo

U

UK

3.33

2

4

4

1.21

1.10

0.33

−0.61

−0.92

4

U

PL

3.40

2

4

4

1.89

1.37

0.40

−0.43

−1.06

4

E

UK

3.18

2

4

4

1.26

1.12

0.35

−0.73

−1.41

4

E

PL

3.54

3

4

4

1.46

1.21

0.34

−0.38

−0.68

4

EnWe

U

UK

3.53

3

4

4

0.97

0.97

0.28

−0.48

−0.15

4

U

PL

3.72

3

4

5

1.56

1.25

0.33

−0.22

−0.26

4

E

UK

3.53

2

4

4

1.03

1.01

0.28

−0.46

−0.74

4

E

PL

4.00

4

4

5

0.96

0.98

0.24

−0.00

1.41

4

InWe

U

UK

2.33

2

2

2

0.89

0.94

0.40

0.34

0.78

2

U

PL

2.82

2

3

4

1.87

1.37

0.48

−0.85

−1.33

4

E

UK

2.53

2

2

3

1.05

1.02

0.40

0.51

−0.07

2

E

PL

3.44

2

4

4

1.55

1.24

0.36

−0.45

−0.83

4

InPo

U

UK

3.26

2

4

4

1.47

1.21

0.37

−0.61

−0.90

4

U

PL

2.87

2

3

4

1.96

1.40

0.48

−0.80

−1.34

4

E

UK

3.25

2

4

4

1.30

1.14

0.35

−0.65

−1.15

4

E

PL

3.57

3

4

4

1.39

1.17

0.33

−0.36

−0.51

4

MoAp

U

UK

4.01

4

4

5

1.02

1.01

0.25

0.01

3.29

4

U

PL

2.56

1

2

4

1.73

1.31

0.51

1.19

−1.32

1

E

UK

3.74

4

4

4

1.16

1.08

0.28

−0.24

0.25

4

E

PL

3.28

2

4

4

1.59

1.26

0.38

−0.57

−0.99

4

EnAp

U

UK

3.59

2.75

4

4

1.33

1.15

0.32

−0.35

−0.43

4

U

PL

2.40

1

2

4

1.69

1.30

0.54

1.07

−1.02

1

E

UK

3.25

2

4

4

1.48

1.21

0.37

−0.62

−1.39

4

E

PL

3.43

3

4

4

1.50

1.22

0.35

−0.47

−0.68

4

FaFa

U

UK

3.78

3.75

4

5

1.29

1.13

0.30

−0.19

0.18

4

U

PL

3.11

2

4

4

2.12

1.45

0.46

−0.61

−1.40

4

E

UK

3.53

2

4

4

1.34

1.16

0.32

−0.41

−0.50

4

E

PL

3.38

2

4

4

1.82

1.34

0.39

−0.46

−1.08

4

OnSu

U

UK

2.99

2

3

4

1.40

1.18

0.39

0.83

−1.46

2

U

PL

3.16

2

4

4

1.89

1.37

0.43

−0.61

−1.17

4

E

UK

2.89

2

2

4

1.63

1.27

0.44

0.70

1.43

2

E

PL

3.10

2

3

4

1.59

1.26

0.40

−0.71

−1.08

4

  1. Abbreviations: U – ICTs used by prosumers, E – ICTs expected to be used by prosumers, Cou. – Country: PL – Poland, UK – United Kingdom.

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer International Publishing AG

About this paper

Cite this paper

Ziemba, E., Eisenbardt, M., Mullins, R. (2017). Use of Information and Communication Technologies for Knowledge Sharing by Polish and UK-Based Prosumers. In: Ziemba, E. (eds) Information Technology for Management: New Ideas and Real Solutions. ISM AITM 2016 2016. Lecture Notes in Business Information Processing, vol 277. Springer, Cham. https://doi.org/10.1007/978-3-319-53076-5_4

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-53076-5_4

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-53075-8

  • Online ISBN: 978-3-319-53076-5

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics