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Facilitating Privacy Attitudes and Behaviors with Affective Visual Design

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ICT Systems Security and Privacy Protection (SEC 2020)

Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 580))

Abstract

We all too often must consent to information collection at an early stage of digital interactions, during application sign-up. Paying low attention to privacy policies, we are rarely aware of processing practices. Drawing on multidisciplinary research, we postulate that privacy policies presenting information in a way that triggers affective responses, together with individual characteristics, may influence privacy attitudes. Through an online quasi-experiment (\(N=88\)), we investigate how affect, illustration type, personality, and privacy concerns may influence end-users’ willingness to disclose information and privacy awareness. Our results partially confirm these assumptions. We found that the affect may have an impact on privacy awareness, and stable psychological factors may influence disclosures. We discuss the applicability of our findings in interface design and in future research.

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Acknowledgement

This work has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 675730.

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Authors and Affiliations

  1. Karlstad University, Universitetsgatan 2, Karlstad, Sweden

    Agnieszka Kitkowska, Leonardo A. Martucci & Erik Wästlund

  2. Tel Aviv University, Tel Aviv, Israel

    Yefim Shulman

Authors
  1. Agnieszka Kitkowska
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  2. Yefim Shulman
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  3. Leonardo A. Martucci
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  4. Erik Wästlund
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Corresponding author

Correspondence to Agnieszka Kitkowska .

Editor information

Editors and Affiliations

  1. University of Maribor, Maribor, Slovenia

    Marko Hölbl

  2. Goethe University Frankfurt, Frankfurt, Germany

    Kai Rannenberg

  3. University of Maribor, Maribor, Slovenia

    Tatjana Welzer

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Kitkowska, A., Shulman, Y., Martucci, L.A., Wästlund, E. (2020). Facilitating Privacy Attitudes and Behaviors with Affective Visual Design. In: Hölbl, M., Rannenberg, K., Welzer, T. (eds) ICT Systems Security and Privacy Protection. SEC 2020. IFIP Advances in Information and Communication Technology, vol 580. Springer, Cham. https://doi.org/10.1007/978-3-030-58201-2_8

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  • DOI: https://doi.org/10.1007/978-3-030-58201-2_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-58200-5

  • Online ISBN: 978-3-030-58201-2

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