Abstract
Markets are driving organisations worldwide towards digital transformation. This research investigates this phenomenon in a particular environment by looking at what drives and inhibits South African (SA) retail organisations to adopt digital transformation. It also looks at the proposed use cases in retail for selected digital technologies. Given the relative scarcity of academic research and available theory on the topic, a case study approach was adopted. The analytic framework used was the Technology, Organisational, and Environmental (TOE) framework, which proved a suitable way to systematically categorize the perceived drivers and challenges. The most prominent digital transformation initiatives in the SA retail industry were the adoption of cloud technologies and data analytics. The factors and use cases which were uncovered, as well as their relative importance, could inform other retailers in their decision-making process concerning digital transformation.
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van Dyk, R., Van Belle, JP. (2020). Drivers and Challenges for Digital Transformation in the South African Retail Industry. In: Ziemba, E. (eds) Information Technology for Management: Current Research and Future Directions. AITM ISM 2019 2019. Lecture Notes in Business Information Processing, vol 380. Springer, Cham. https://doi.org/10.1007/978-3-030-43353-6_3
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